Email Marketing
Email marketing is one of the most effective, efficient, and powerful tools we use to connect Loyola University Chicago and its constituents.
UMC is here to care for the University’s internal email marketing and to advise you on your email initiatives.
We are always working to improve the effectiveness of our communications, comply with the CAN-SPAM Act, and regulate the flow of email to our constituencies to ensure the medium remains an effective and relevant marketing and communications tool.
Institutional Newsletters
UMC leverages an audience-segmented approach for email newsletters to best serve our audiences, including students, faculty, staff, and families of students. Audience-segmented newsletters, as opposed to department-segmented newsletters, encompass all updates relevant to a specific audience from across departments.
How to Get Started with Your Own Email Communications
UMC provides assistance with planning your own email communications. Custom-formatted email newsletter headers are available by request by contacting UMC@LUC.edu.
Related Resources
Best Practices
- Don't hide information in images
- Use descriptive subject lines
- Use proper alt text for images
- Use color contrast
Institutional Newsletters
UMC leverages an audience-segmented approach for email newsletters to best serve our audiences, including students, faculty, staff, and families of students. Audience-segmented newsletters, as opposed to department-segmented newsletters, encompass all updates relevant to a specific audience from across departments.
How to Get Started with Your Own Email Communications
UMC provides assistance with planning your own email communications. Custom-formatted email newsletter headers are available by request by contacting UMC@LUC.edu.