×
White line illustration of a mobile phone, against a maroon background, to demonstrate Loyola University Chicago's social media efforts.

Social Media​

University Marketing and Communication

Social Media

Social media serves as a powerful communication tools, with each Loyola-related account playing an essential, integrated, and supportive role in narrating the University's story.

Loyola University Chicago utilizes social media to connect with a diverse, global audience, including current and prospective students, faculty, staff, alumni, parents, external media, and local community members.

Get Started

Connect with UMC’s Social Media team to create a thoughtful, strategic social media approach driving relevancy and reach.

Register Your Channel

Go live by registering your social media channel and begin the process of posting to fuel awareness and engagement.

Learn More

Collaborate with UMC’s Social Media team to define a social media action plan, track what type of content resonates, and build your following.

Ready to get started?

Is creating a social media account in your best interest? If so, what channel(s)? What’s the go-to-market strategy? What content is most needed?

Launching a new social media channel is a significant effort. Here are five questions you should be able to answer before going live:

Register Your Accounts

All social media channels must be registered with University Marketing and Communication. Official accounts are those authorized to speak on behalf of a school, department, or other official entity at the University. UMC’s Social Media team will routinely review all official University accounts to ensure they adhere to Loyola’s social media policies and guidelines and will contact social managers as needed to discuss solutions for pages needing support.

Benefits of registering
  • Get your channels added to the Loyola University Social Media Directory. (coming soon)
  • Receive official Loyola-branded social tiles for your channels
  • Receive back-up account access in an emergency
Requirements
  • Approved, registered channels must have a demonstrated, strategic need
  • Approved, registered channels advance their area’s goals, divisional priorities, and the University brand
  • Social channels must be overseen by Loyola faculty or staff, not students
  • Channel administrators must be able to commit to a content plan that includes at least one post per week
  • Channels must use an official Loyola social tile
  • Channel administrators must adhere to and enforce Loyola’s social media policy and all relevant University policies
STARTING FALL 2024
  • All official University accounts must provide their login credentials to the UMC Social Media team for emergency use purposes

Policies

There are several considerations and parameters to be aware of when planning social media initiatives. Please reference University policies before engaging any social media platform on behalf of the University.

Training Opportunities

Sprout Social: Loyola's Social Media Management Tool

Sprout Social enables Loyola social media managers to spend more time creating content and less time managing social feeds. Sprout Social assists in keeping up with the rapidly changing social media space while measuring the most important key performance indicators (KPI). Specifically, Sprout will help you:

  • Plan, organize, and deliver social content and campaigns that support brand identity
  • Schedule postings across various social media channels
  • Track campaign performance and identify, personalize, and respond to incoming messages quickly
  • Evaluate outcomes with access to comprehensive social data and customizable reporting tools
Ask us about Sprout

Other Resources

Already been through the training and have access to Sprout but need a refresher? No problem. Video recordings of trainings and documentation guides are available by request. This information is to refresh your knowledge. It is not the training required for onboarding. Email us for more information.

Sprout Social Learning Portal

Sprout Social's Learning Portal is a newer customer-exclusive space that makes it easy to learn how to start using the platform and beyond, either through live webinars or through on-demand videos. Using the provided filters, users can go from learning the basics about Sprout to being a power user. Learn more

Sprout Social Help Center

Sprout has a robust Help Center featuring videos, how-to-guides, webinars, and articles to keep you up to date with Sprout and its various offerings. This resource is available to all, whether you're a current user or just interested. Learn more

Please contact us:

UMCSocialMedia@LUC.edu

Is creating a social media account in your best interest? If so, what channel(s)? What’s the go-to-market strategy? What content is most needed?

Launching a new social media channel is a significant effort. Here are five questions you should be able to answer before going live:

All social media channels must be registered with University Marketing and Communication. Official accounts are those authorized to speak on behalf of a school, department, or other official entity at the University. UMC’s Social Media team will routinely review all official University accounts to ensure they adhere to Loyola’s social media policies and guidelines and will contact social managers as needed to discuss solutions for pages needing support.

Benefits of registering
  • Get your channels added to the Loyola University Social Media Directory. (coming soon)
  • Receive official Loyola-branded social tiles for your channels
  • Receive back-up account access in an emergency
Requirements
  • Approved, registered channels must have a demonstrated, strategic need
  • Approved, registered channels advance their area’s goals, divisional priorities, and the University brand
  • Social channels must be overseen by Loyola faculty or staff, not students
  • Channel administrators must be able to commit to a content plan that includes at least one post per week
  • Channels must use an official Loyola social tile
  • Channel administrators must adhere to and enforce Loyola’s social media policy and all relevant University policies
STARTING FALL 2024
  • All official University accounts must provide their login credentials to the UMC Social Media team for emergency use purposes

Sprout Social: Loyola's Social Media Management Tool

Sprout Social enables Loyola social media managers to spend more time creating content and less time managing social feeds. Sprout Social assists in keeping up with the rapidly changing social media space while measuring the most important key performance indicators (KPI). Specifically, Sprout will help you:

  • Plan, organize, and deliver social content and campaigns that support brand identity
  • Schedule postings across various social media channels
  • Track campaign performance and identify, personalize, and respond to incoming messages quickly
  • Evaluate outcomes with access to comprehensive social data and customizable reporting tools
Ask us about Sprout

Please contact us:

UMCSocialMedia@LUC.edu