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White line illustration of a laptop computer, against a maroon background, to demonstrate Loyola University Chicago's digital and website strategy, design, and development work.

Digital

University Marketing and Communication

Digital

UMC Digital leads the direction of LUC.edu websites, handling everything from data analysis and strategy work to designing and developing the sites themselves. Our goal is to create a consistent and engaging user experience, aligning our work with University goals and priorities.

Beyond this enterprise work, we work with campus Site Content Coordinators to optimize all LUC sites. We have a collaborative and consultative approach, offering training and ongoing support, to help ensure a healthy website and optimal performance.

We also help navigate emerging and established marketing technologies. Whether it's managing Loyola's preferred web content management platform, TerminalFour, or utilizing tools like Siteimprove, Google Analytics, or AI, we hope to simplify the tech side of things.

Content Management System

Quickly and seamlessly manage your website’s content using TerminalFour (T4).

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Analytics and Quality Assurance

Ensure the quality of your website and heighten its performance with Siteimprove.

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Web Training

Optimize your website with proven strategies to drive engagement and propel relevancy.

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Website Policies

Domains

With the exception of rare circumstances, all LUC websites should exist within the LUC.edu domain and Terminalfour content management system. When a non-LUC.edu domain name is called for, UMC Digital approves the request and Information Technology Services (ITS) registers it on your behalf. No individual, department, college, or school other than our office should register a domain name for official use. 

Roles and Responsibilities

All LUC websites function under a distributed governance structure. Each LUC domain must be managed by a Site Content Coordinator (SCC) and is supported by UMC Digital and Information Technology Services (ITS). Some sites may have multiple SCCs and/or a dedicated marketing communications manager depending upon the size of the website.

Please contact us:

DigitalTeam@LUC.edu

Domains

With the exception of rare circumstances, all LUC websites should exist within the LUC.edu domain and Terminalfour content management system. When a non-LUC.edu domain name is called for, UMC Digital approves the request and Information Technology Services (ITS) registers it on your behalf. No individual, department, college, or school other than our office should register a domain name for official use. 

All LUC websites function under a distributed governance structure. Each LUC domain must be managed by a Site Content Coordinator (SCC) and is supported by UMC Digital and Information Technology Services (ITS). Some sites may have multiple SCCs and/or a dedicated marketing communications manager depending upon the size of the website.

Please contact us:

DigitalTeam@LUC.edu