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White line illustration of an arrow hitting a target, against a maroon background, to represent Loyola University Chicago's brand advertising efforts.

Advertising

Advertising

UMC’s Advertising team supports brand awareness, reputational advancement, and new audience acquisition for the institution, while providing support and guidance to Loyola’s school-based marketing communications team.

The Advertising team leverages digital marketing strategies, paid social media, analogue and streaming audio, streaming video advertising, environmental placements, and print media. These various channels allow us to connect with key audiences to foster awareness, recognition, and inspire students to begin or continue their educational journey with us.

Please note that UMC negotiates annual contracts with several outlets and media partners. As these are preferred partnerships, please check with UMC to ensure the best rates and most impactful placements.

Ready to get started?

The UMC Advertising team can help you evaluate if advertising is in your best interest, along with the best strategy to support your goal and budget. Before commissioning a new paid media placement, here are six questions you should be able to answer.

Annual Planning: Work with UMC

UMC works with units across Loyola to raise awareness and grow and capture new audiences. Growth is a long-term, year-over-year process requiring time and collaboration. Please note that UMC works with the Provost’s office to determine institutional priorities for growth. 

We encourage you to reach out to UMC Advertising to register all potential advertising initiatives. Even if we are not directly developing or negotiating the placement, we may be able to advise on best practices, ideal platforms to target your audience, or alternative methods to reach your goal.

Please note: Advertising liaisons are those authorized to speak on behalf of a school, department, or other official entity at the University. This is typically the Marcom team member within each school, who already works directly with the Dean as part of UMC. Advertising liaisons may be provided with campaign collaboration and monitoring tools. They can work directly with the UMC Advertising team, which may advise on annual strategy or review advertising placements to ensure they adhere to the University's policies and guidelines. UMC Advertising will also reach out to managers as needed to discuss solutions for advertisements that could use additional support.

Benefits of registering
  • Get the inside scoop on upcoming campaigns.
  • Be evaluated to receive access to campaign collaboration tools.
  • Access insights on audience targeting, research, and best practices to increase the effectiveness of your audience growth strategy.
Requirements
  • Advertisers must have a demonstrated, strategic need in alignment with the Provost.
  • Advertisers advance their area’s goals, divisional priorities, and the University brand.
  • Advertising administrators must be able to commit to long-term planning, which may include research and brand development in support of an audience acquisition process.
  • Advertisements must follow Loyola brand guidelines.
  • Advertising partners must enter the process with clear goals and budget.

Best Practices

  • Start with your end goals and defining your audience. Then, work backwards to tactics and placements.
  • Try to gather data before meeting with the UMC Advertising team. For instance, if you are looking to advertise an event, gather information on who has typically registered for this program over several years (demographics, locations, previous schools, current places of work, typical work titles)?
  • Are there publications, associations, or national/international events that align with this subject matter and might provide additional lift or opportunities?
  • Who are key competitors? (This can be anecdotal competitors, such as leaders in research/innovation, published rankings, or peer institutions.)
  • Print placements are not always the best, or most cost-effective, method to reach your audience.
  • Focus on visual consistency and exposure. Audiences are pulled in a lot of directions and exposed to more media than ever before. Audiences need repeated touches over an extended period of time before they fully understand, evaluate, and take action.
  • Keep it simple. Viewers don’t spend a lot of time reading content on an ad. Even for radio or television ads, you only have a few seconds to deliver a concise message and call to action.
  • Don’t forget the call to action! What do you want your audience to do? Visit a website? Fill out a request for information? Register now? Make sure you’ve thought through the path you want your audience to take, including identifying and developing the digital path you want them to take.

Please contact us:

UMC@LUC.edu 

The UMC Advertising team can help you evaluate if advertising is in your best interest, along with the best strategy to support your goal and budget. Before commissioning a new paid media placement, here are six questions you should be able to answer.

UMC works with units across Loyola to raise awareness and grow and capture new audiences. Growth is a long-term, year-over-year process requiring time and collaboration. Please note that UMC works with the Provost’s office to determine institutional priorities for growth. 

We encourage you to reach out to UMC Advertising to register all potential advertising initiatives. Even if we are not directly developing or negotiating the placement, we may be able to advise on best practices, ideal platforms to target your audience, or alternative methods to reach your goal.

Please note: Advertising liaisons are those authorized to speak on behalf of a school, department, or other official entity at the University. This is typically the Marcom team member within each school, who already works directly with the Dean as part of UMC. Advertising liaisons may be provided with campaign collaboration and monitoring tools. They can work directly with the UMC Advertising team, which may advise on annual strategy or review advertising placements to ensure they adhere to the University's policies and guidelines. UMC Advertising will also reach out to managers as needed to discuss solutions for advertisements that could use additional support.

Benefits of registering
  • Get the inside scoop on upcoming campaigns.
  • Be evaluated to receive access to campaign collaboration tools.
  • Access insights on audience targeting, research, and best practices to increase the effectiveness of your audience growth strategy.
Requirements
  • Advertisers must have a demonstrated, strategic need in alignment with the Provost.
  • Advertisers advance their area’s goals, divisional priorities, and the University brand.
  • Advertising administrators must be able to commit to long-term planning, which may include research and brand development in support of an audience acquisition process.
  • Advertisements must follow Loyola brand guidelines.
  • Advertising partners must enter the process with clear goals and budget.

Please contact us:

UMC@LUC.edu