Usage Guidelines
Usage Guidelines
Together, we can ensure Loyola’s brand is cohesive across different materials and uses. These guidelines will provide direction as you apply the brand identity. Check back regularly, as the template system is continually updated and expanded.
Brand Guidance
Overview of brand templates and helpful tips
- FILE TYPE: PDF
- SIZE: 8.5”x11”
- COLOR: CMYK
Visual Unity
Guidance to achieve visual unity
- FILE TYPE: PDF
- SIZE: 8.5”x11”
- COLOR: CMYK
Let’s begin with the basics
Building Loyola’s brand begins with you. Show you are a proud member of Loyola University Chicago in your email communications and professional connections.
Email Signature
An email signature serves a vital role in branding. Start here to apply the proper format to your emails.
Business Cards
A properly branded business card provides a unified and memorable professional impression.
Marketing Assets
Applying design standards to marketing assets are the guiding principles to ensure brand consistency and cohesion across all internal and external touchpoints.
Advertising
UMC maintains templates for a variety of advertising assets across print, digital, social media, and broadcast platforms. Please consult with the UMC Advertising and Creative teams.
Business
The business items we give to others can say a lot about who we are, impacting perceptions of our credibility, professionalism, and trust. These templates ensure a cohesive, polished presentation aligned with the Loyola brand.
UMC supplies templates to Warehouse Direct, a pre-qualified vendor, for business cards, correspondence, notes, folders, and other printed items and merchandise.
To order, please contact
Laurie Iacono Domin
847-631-0359 (o)
630.890.8820 (c)
liacono@warehousedirect.com
Presentation
Loyola University Chicago administrators, faculty, and staff communicate about research, programs, projects, and events to groups in and outside of the University. UMC maintains many templates for these needs to help maintain a professional, refined look and feel. In some instances, templates may be available to students/student groups for external audiences. Please contact UMC@LUC.edu to discuss. Poster templates also are available for students through Information Technology Services.
Even in the digital age, printed material continues to be effective and elicits distinct responses. Focused editing of images and content is paramount, as is judging the shelf life of printed information versus what can be changed more quickly online.
Building Loyola’s brand begins with you. Show you are a proud member of Loyola University Chicago in your email communications and professional connections.
Applying design standards to marketing assets are the guiding principles to ensure brand consistency and cohesion across all internal and external touchpoints.
Advertising
UMC maintains templates for a variety of advertising assets across print, digital, social media, and broadcast platforms. Please consult with the UMC Advertising and Creative teams.
Business
The business items we give to others can say a lot about who we are, impacting perceptions of our credibility, professionalism, and trust. These templates ensure a cohesive, polished presentation aligned with the Loyola brand.
UMC supplies templates to Warehouse Direct, a pre-qualified vendor, for business cards, correspondence, notes, folders, and other printed items and merchandise.
To order, please contact
Laurie Iacono Domin
847-631-0359 (o)
630.890.8820 (c)
liacono@warehousedirect.com
Presentation
Loyola University Chicago administrators, faculty, and staff communicate about research, programs, projects, and events to groups in and outside of the University. UMC maintains many templates for these needs to help maintain a professional, refined look and feel. In some instances, templates may be available to students/student groups for external audiences. Please contact UMC@LUC.edu to discuss. Poster templates also are available for students through Information Technology Services.