Creative Standards
Creative Standards
Brand creative standards ensures our messaging and design visuals are consistent across all channels and platforms. These standards apply university-wide to all marketing and communication practices.
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Editorial
We aim for authentic, compassionate stories that demonstrate Loyola’s positive impact in the world.
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Photography
We connect viewers to Loyola through emotive, experiential imagery that highlights real Loyolans in everyday life.
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Charts and Graphs
We use graphics to express simple trends and to compare data to each other or over time.
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Maps
When locations are not widely known, use a map. It should be only as complicated as necessary.