Creative Standards
Creative Standards
Brand creative standards ensures our messaging and design visuals are consistent across all channels and platforms. These standards apply university-wide to all marketing and communication practices.
![Large letter L and newspaper column text to represent Loyola University Chicago editorial creative standards. Large letter L and newspaper column text to represent Loyola University Chicago editorial creative standards.](/media/lucedu/universitymarketingcommunication/umcsiteimages/interiorimages-1000x560/standards-1000x560/brand-standard-editorial-1000x560.jpg)
![Loyola Chicago celebration with two women hugging in a crowd with confetti falling from the ceiling. A man in the background smiling, holding a drink. Loyola Chicago celebration with two women hugging in a crowd with confetti falling from the ceiling. A man in the background smiling, holding a drink.](/media/lucedu/universitymarketingcommunication/umcsiteimages/interiorimages-1000x560/standards-1000x560/brand-standard-imagery-1000x560.jpg)
Photography
We connect viewers to Loyola through emotive, experiential imagery that highlights real Loyolans in everyday life.
![Bar chart showing growth and a circle chart, both using Loyola Chicago brand colors, to represent chart and graph creative guidelines. Bar chart showing growth and a circle chart, both using Loyola Chicago brand colors, to represent chart and graph creative guidelines.](/media/lucedu/universitymarketingcommunication/umcsiteimages/interiorimages-1000x560/standards-1000x560/brand-charts-graphs.jpg)
Charts and Graphs
We use graphics to express simple trends and to compare data to each other or over time.
![Illustrated map of the United States, using a mix of Loyola Chicago brand colors of gray and maroon, to represent map creative standards. Illustrated map of the United States, using a mix of Loyola Chicago brand colors of gray and maroon, to represent map creative standards.](/media/lucedu/universitymarketingcommunication/umcsiteimages/interiorimages-1000x560/standards-1000x560/brand-standard-maps-1000x560.jpg)
Maps
When locations are not widely known, use a map. It should be only as complicated as necessary.