Fonts
Consistent use of fonts across Loyola’s many print, electronic, and environmental applications reinforces the University’s identity. Our type families have been selected to be clear, crisp, and boldly simple. We use as few as possible to create a simple, repeatable, reliable system. Only approved brand fonts may be used in advertising and marketing materials representing Loyola, its units, and its programs.
Fonts for branding and marketing
Antenna Condensed
The assertive editorial feel of Antenna Condensed creates a clear typographical hierarchy. It is the primary typeface used in all University standard materials and templates. For simplicity’s sake, use only Condensed Bold and Condensed Light when content is short and meant to be scannable. Antenna Condensed should be used on all advertisements and printed marketing collateral.
ANTENNA COND BLACK
Aa Aa 12345 ! @$&*
Use for Impact
- Hammer headlines (all caps)
- Display numbers and graphics
Antenna Condensed Bold
Aa Aa 12345 ! @$&*
Use for Scanning
- Story labels
- Headlines
- Subheads
Antenna Condensed Light
Aa Aa 12345 ! @$&*
Use for Information
- Intro and body text
- Photo cutlines
- Credits
Fonts for permanent wayfinding
Minion Pro
Inspired by classic typefaces, Minion is a clear, balanced font that is suitable for almost any traditional use.
Minion Pro Semibold
Aa Aa 12345 ! @$&*
Minion Pro Regular
Aa Aa 12345 ! @$&*
Secondary Use
Signature Events
- Use Minion to identify Signature Events that are core to our mission and traditions.
Myriad Pro
Myriad is utterly legible. Its uniform appearance makes it ideal in environments where it has room to breathe.
Myriad Pro Bold
Aa Aa 12345 ! @$&*
Myriad Pro Regular
Aa Aa 12345 ! @$&*
Secondary Use
Readerly Text
- Myriad may be substituted for Antenna Condensed Light in body copy as content lengthens; as text becomes more narrative; and as page count increases.
Fonts for special cases
Arnhem Pro
Editorial publications that rely on narratives and “voice.”
ANTENNA COMPRESSED
Reserved for the University’s “We Are Called” brand campaign.
Georgia | Arial
Web-safe alternatives widely available for all devices
Where do I get them
ANTENNA CONDENSED
Black, Bold, Light, plus italics
Free for Loyola employees and University pre-qualified vendors who create and publish outward advertisting, marketing pieces, event collateral, and promotional items for Loyola. Restrictions apply.
Units or other vendors working with Loyola may purchase licenses at their discretion. Contact Michelle Perham at mperham@typenetwork.com. Must register to Loyola University Chicago to receive discount.
MINION PRO
Semibold, Regular, plus italics
MYRIAD PRO
Bold, Regular, plus italics
Free through Loyola’s enterprise software accounts for Adobe Creative Cloud/Adobe Fonts.
ARNHEM PRO
Black, Bold, Blond, plus italics
Purchase through typeby.com
Dos and Don'ts
What to do
- Use as few weights as possible.
- Establish a strong hierarchy between text blocks to create contrast and aid readability.
- Apply color to words or phrases to create visual punctuation and interest.
- All caps organizes and creates emphasis when used judiciously and applied to short passages.
- Limit the number of weights within a text block to highlight words or phrases.
What not to do
- Avoid text sizes that are too similar. The content becomes difficult to differentiate.
- Avoid text set with low contrast. It is difficult to read — a problem for communication and accessibility.
- Avoid too much text in all caps. Readability is hindered.
- Avoid too many weights and emphasis within text. When everything is different, nothing stands apart.
Fonts for branding and marketing
Antenna Condensed
The assertive editorial feel of Antenna Condensed creates a clear typographical hierarchy. It is the primary typeface used in all University standard materials and templates. For simplicity’s sake, use only Condensed Bold and Condensed Light when content is short and meant to be scannable. Antenna Condensed should be used on all advertisements and printed marketing collateral.
ANTENNA COND BLACK
Aa Aa 12345 ! @$&*
Use for Impact
- Hammer headlines (all caps)
- Display numbers and graphics
Antenna Condensed Bold
Aa Aa 12345 ! @$&*
Use for Scanning
- Story labels
- Headlines
- Subheads
Antenna Condensed Light
Aa Aa 12345 ! @$&*
Use for Information
- Intro and body text
- Photo cutlines
- Credits
Fonts for permanent wayfinding
Minion Pro
Inspired by classic typefaces, Minion is a clear, balanced font that is suitable for almost any traditional use.
Minion Pro Semibold
Aa Aa 12345 ! @$&*
Minion Pro Regular
Aa Aa 12345 ! @$&*
Secondary Use
Signature Events
- Use Minion to identify Signature Events that are core to our mission and traditions.
Myriad Pro
Myriad is utterly legible. Its uniform appearance makes it ideal in environments where it has room to breathe.
Myriad Pro Bold
Aa Aa 12345 ! @$&*
Myriad Pro Regular
Aa Aa 12345 ! @$&*
Secondary Use
Readerly Text
- Myriad may be substituted for Antenna Condensed Light in body copy as content lengthens; as text becomes more narrative; and as page count increases.