Brand Logo

Loyola’s brand logo is at the core of the institution’s visual identity system. It unites us as a single identity and connects the world to our academic brand. The more consistently a logo is applied, the more it will be remembered. As the University’s primary identifier, the logo must be present on all external communications. It should be the starting point when creating marketing materials. An official lockup or the University’s name must be included in all official communication.

Working with the brand logo

Use the logo in conjunction with any research, work product or effort, and intellectual property done for or on behalf of Loyola.
Use the three-color, horizontal mark whenever and wherever possible.
Only official logos may be used to represent the University, its mission, and work or that of its units.
No one may create their own logo without authorization.

DESIGN SPECIFICATIONS

Minimum size: 1.25-inches wide
Minimum clear space: 0.5-inches on all sides

Intended use: printing, email, digital, screens, or profile image

Guidelines

Using the brand logo

University units—divisions, colleges, departments, and offices—must use institutional marks to identify themselves. Independent logos are prohibited.
Loyola trademarks may not be altered in any way.
Use only graphic files prepared by University Marketing and Communication.
Loyola marks must be 100 percent readable, 100 percent of the time.
Elements may not be removed from official marks nor may University brand elements be incorporated into other designs.
Trademarks may not be used on anything that references alcohol, drugs, tobacco, or related products.
Do not use trademarks from other entities without permission. In the rare instances of co-branding that occur, place Loyola’s mark in the most prominent position.

NOTE: The vertical version of the logo may be used only when the horizontal cannot be used due to physical constraints and no other options exist. Examples include skyscraper (100x600) online ads; street-pole banners; and similar narrow but deep imprint areas.

Known exceptions include the University wayfinding system and environmental markings atop buildings and on walls, where impact is a vital consideration.

Dos and Dont’s

What can I do to protect the logo?

Ensure readability and reproduction with 100 percent accuracy, 100 percent of the time. Variations are available to optimize reproduction.
Use the logo as is. It should not be manipulated, cropped, re-created, added to, or altered in any way.
The logo stands alone. Except where specifically created to boost academics and research, the logo must be physically separated from any other text or art.

When should it not be used?

Consider omitting in cases of questionable taste or reputational risk.
Student clubs and organizations may not use the logo within their own identities. These groups can make their connection clear by typesetting “at Loyola University Chicago” or “at Loyola Chicago” into their artwork.

Brand logo