What We Do
What We Do
Loyola University Chicago’s University Marketing and Communication (UMC) collaborates with campus partners to enhance and expand Loyola’s brand in service of the university’s reputation, recruitment, retention, and relationships.
Our responsibilities include brand strategy and identity management; creative expression and production; marketing and paid advertising; organic social media; public and media relations; internal and executive communications; reputation management and crisis communications; content development and storytelling; and web and digital presence.
Our staff operate centrally and across academic schools and administrative divisions to craft strategies and execute plans through the following areas.
Brand Marketing and Advertising Strategies
Through marketing and advertising, we help our campus partners share uplifting stories, celebrate their accomplishments, and define the myriad ways in which Loyola transforms lives. From print and broadcast media to social, email, and digital displays, we offer targeted support and blend art and science, creativity and data, to develop dynamic and authentic content that stands out amid existing media noise. We will design a plan that works for your needs and help you execute to achieve your objectives—monitoring trends, pulling in talented partners, testing different ideas, and tracking data so your effort resonates.
Communications Strategies
UMC works to craft meaningful connections both across the University community and beyond our campuses. From emails to digital screens on campus to the University Calendar, we provide guidance and content that builds engagement and facilitates a stronger, more connected Loyola.
Content Strategies
We tell stories about our students, faculty, and alumni that bring the spirit of Loyola to life. Our storytelling focuses on the pioneering research of faculty, accomplishments of alumni, inspired activities of students, and ways in which Loyola helps people lead more extraordinary lives. Utilizing creativity, research, and craftsmanship, we develop stories that drive engagement with our stakeholders across a variety of mediums.
Digital Strategies
UMC develops and implements website strategy and design across all public-facing LUC.edu websites. We strive to ensure a consistent and engaging user experience in support of Loyola's mission and strategic goals. Informed by data and guided by best practices, we consult and collaborate across the University to continuously improve our most valuable communications asset.
Integrated Strategies
Through experienced teams in our Central unit working alongside our expert Marcom staff in schools, colleges, and administrative departments, we are ideally suited to lead integrated strategies across the University. We work closely with marketing partners in Advancement, Alumni Relations, Enrollment, and Athletics.
Our Approach
Responsive collaboration is at the heart of our culture. Our foremost aim is to align your project with Loyola’s overall marketing and communications strategies to ensure every effort is cohesive, engaging, and polished. This elevates your goals while enhancing the overall Loyola brand. We employ a thoughtful and intentional process to help our partners maximize results with realistic timelines.