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Social Media Policy

Social media has transformed the way we communicate, both as individuals and organizations. While print and traditional media remain cornerstones of Loyola’s communications, social media has grown into one of the largest touchpoints for our brand. We reach and engage an audience of over a million each month on our main Loyola University Chicago channels.

At Loyola, we consider social media a comprehensive marketing communications tool — a platform for branding, storytelling, public relations, advertising, community relations, crisis management, and more.

This policy covers three aspects of social media:

  1. Brand channels: Define the role of the Loyola University Chicago brand social media accounts;
  2. Loyola-sponsored accounts: Set forth policies for all Loyola-sponsored social media accounts;
  3. Personal use: Outline the policies for the personal use of social media while employed at Loyola.

Social media has transformed the way we communicate, both as individuals and organizations. While print and traditional media remain cornerstones of Loyola’s communications, social media has grown into one of the largest touchpoints for our brand. We reach and engage an audience of over a million each month on our main Loyola University Chicago channels.

At Loyola, we consider social media a comprehensive marketing communications tool — a platform for branding, storytelling, public relations, advertising, community relations, crisis management, and more.

This policy covers three aspects of social media:

  1. Brand channels: Define the role of the Loyola University Chicago brand social media accounts;
  2. Loyola-sponsored accounts: Set forth policies for all Loyola-sponsored social media accounts;
  3. Personal use: Outline the policies for the personal use of social media while employed at Loyola.