Media Relations Policy
This University-wide policy is designed to help protect and enhance the Loyola University Chicago brand and reputation through strategic media relations efforts.
This policy applies to all Loyola University Chicago faculty and staff interacting with news media representatives. For the purpose of this policy, “news media” refers to newspapers (including the Loyola Phoenix), magazines, newsletters, online publications, and broadcast outlets such as radio, television, and podcasts.
Proactive Media Relations
If a University faculty member is interested in generating media coverage about a program, event, or achievement, please contact the appropriate University Marketing & Communications (UMC) team member. UMC has access to nationwide (and some targeted global) news media contacts and will work with faculty and staff to coordinate publicity or visibility for programs, events, or newsworthy issues.
Reactive Media Relations
UMC is responsible for initiating and/or responding to news media requests and managing those interactions. If a faculty member, department, or employee is contacted directly by the news media, please refer them to the appropriate UMC team member for response.
While on Loyola University Chicago property or upon entering residence halls and other University facilities, news media representatives must be accompanied by a UMC staff member or a University employee designated by UMC.
Loyola University Chicago complies with all applicable federal and state laws regarding the retention and release of personal and/or educational records of all current staff and students.
If an event attracts news media interest, press releases and statements to the news media will be routed through, approved, and disseminated by the appropriate UMC team member.
Under no circumstances should information pertaining to a case that is in litigation be discussed publicly without the prior approval of the Office of General Counsel.
Loyola University Chicago reserves the right to photograph members of the University community including, but not limited to, its students, faculty, and staff, in situations appropriate to the image of an academic institution, and to publish likenesses in Loyola University Chicago publications, video, websites, the news media, social media or other recruitment or promotional materials.
Media on Campus
Due to the proximity of the Loyola University Medical Center and its need to comply with the Health Insurance Portability and Accountability Act of 1996 (HIPAA), anyone on the Health Sciences Campus who is photographing or videotaping for media, promotion, or publicity purposes must be accompanied by a member of UMC or the Loyola University Health System media relations staff.
For additional information and support, you'll find a recording of the department's Media Training 101 webinar here, which includes information on this policy, how partnering with UMC for media interviews works, and select case studies.