Dale Green

Global Director of Purpose Marketing, Mars Inc.

Dale Green is Global Director – Purpose Marketing at Mars Inc. He leads Purpose Marketing across segments ensuring that the marketing of Mars’ brands make a meaningful and measurable positive impact in the world.

Dale is a qualified Climate Reality Leader, Co-Chair of the World Federation of Advertisers’ (WFA) Planet Pledge initiative and a member of GroupM’s Media Decarbonization Client Coalition. He is also Deputy Vice Chair of UN Women’s Unstereotype Alliance, Board Director of the Geena Davis Institute for Gender in Media and a member of the WFA’s Diversity & Inclusion Task Force, which seeks to challenge the wider industry to better represent and champion diverse identities.

Dale has more than 25 years of marketing experience in consumer products across multiple categories and countries whilst working for Mars, Müller and Kraft Foods. He has been responsible for creating global advertising and innovation strategies behind some the world’s largest brands and for accelerating growth of the business. He is results driven and committed to achieving excellence through clear strategy, visible leadership and collaborative teamwork. In addition, Dale leverages his passion for using brands and business as a change for good. He currently leads a diverse team of marketing professionals based across multiple countries.

Dale’s notable achievements include some of SNICKERS® most iconic campaigns, including winning the Super Clio for best Superbowl Ad in 2020. Dale has been awarded two IPA Gold awards for advertising effectiveness. He also developed the first-ever global campaign for TWIX® (“Left Twix, Right Twix”).

Originally from the UK, Dale now lives near Chicago, USA with his family and their many pets.