Loyola University Chicago

School of Communication

Curriculum

Total Credit Hours: 55

School of Communication Core (10 credit hours)

  • COMM 100: SOC Seminar
  • COMM 175: Intro to Communication
  • COMM 200: Communication & New Media
  • COMM 215: Ethics and Communication

Advertising Creative Foundation Courses (9 credits hours—Required)

  • COMM 210: Public Relations
  • COMM 211: Principles Advertising
  • MARK 201: Fundamentals of Marketing

Research Methods (3 credit hours)

  • COMM 363: Ad/PR Research Methods
  • COMM 365: Naturalistic Methods of Communication Research
  • COMM 366: Observing and Measuring Communication Behavior
  • STAT 103: Fundamentals of Statistics
  • ISSCM 241: Business Statistics

Specialized Focus (18 credit hours—Required)

  • COMM 214: Introduction to Creative Concepts (WI)
  • COMM 266: Advertising Copywriting
  • COMM 290: Branding and Positioning
  • COMM 329: AD/PR Design
  • COMM 330: Intermediate Advertising Design
  • COMM 344: Porfolio I

Internship & Capstone Course (6 credit hours—Required)

  • COMM 389: Advertising Creative Capstone: Portfolio II *
  • COMM 391: AD/PR Internship
*Effective Spring 2018

Electives (9 credit hours)

Choose three courses. Two of your three elective courses must be COMM courses.
Advertising Creative Electives
Includes courses listed below and courses above not taken to meet a specialized focus requirement
 
  • COMM 103: Business and Professional Speaking
  • COMM 135: Intro to Video Production
  • COMM 205: Reporting Basics I: Writing & Interviewing (WI)
  • COMM 213: History of Advertising
  • COMM 282: Media Law
  • COMM 296: Themes in Advertising/PR
  • COMM 311: Health Communication
  • COMM 312: Special Events Planning
  • COMM 313: Corporate & Organizational Communication
  • COMM 314: Advanced Public Relations
  • COMM 317: Media Planning
  • COMM 318: Writing for Public Relations (WI)
  • COMM 319: Communication Consulting
  • COMM 320: Public Service Communication
  • COMM 321: Advertising Campaigns
  • COMM 327: New Media Campaigns
  • COMM 337: AD/PR Multimedia Production
  • COMM 370: Special Topics in AD/PR (Topic must be approved for elective credit.)
  • COMM 375: Media Relations
Research Electives
  • COMM 363: AD/PR Research Methods
  • COMM 365: Naturalistic Methods Communication Research
  • COMM 366: Observing & Measuring Communication Behavior
  • ISSCM 241: Business Statistics
  • STAT 103: Fundamental Statistics
Interdisciplinary Electives
  • FNAR 132: Visual Communication I
  • FNAR 233: Digital Media I: Pixel
  • FNAR 383: Digital Media IV: Interactive
  • MARK 310: Consumer Behavior
  • MARK 311: Marketing Research
  • MARK 363: International Marketing
  • MARK 380: Digital Marketing