Join us for the 10th anniversary celebration of the Advertising and Public Relations awards reception on Monday, April 16th, from 6:00-8:00pm in Kasbeer Hall, in Corboy Law Center on the Water Tower Campus. The event is for upper classmen, alumni, industry professionals, and faculty to celebrate and network in a relaxed and professional atmosphere.
After the cocktail hour, we will hear remarks from guest speaker Stacy Bingle, Senior Consumer Trends Analyst of Mintel and co-editor of Mintel's 2018 Consumer Trends report. She will be joined by her colleague, Iliana Alvarenga, the Trends Analyst for North America at Mintel. Ms. Alvarenga received her BBA in Marketing and her BA in Political Science from Loyola University Chicago, and we are glad to have her back for this celebration.
A certificate of excellence will then be awarded for student work in three categories: public service communication, public relations, and advertising.
In addition, the winner of the public service communication category will receive the Ebeling PR-ize of a $2,000 scholarship. Entries are due by April 5th and will be judged by industry professionals.
If you have any questions, please contact Professor Pamela Morris at email@example.com.
Individuals and teams of undergraduate and/or graduate students currently enrolled at Loyola University Chicago or who have graduated in mid-winter 2017 are eligible to enter. A team is defined as any size group of students, from two to an entire class.
Student(s) must have produced the submitted work in its entirety as a project or campaign during an undergraduate Advertising/PR course (including Ad Creative courses), in the School of Communication at Loyola University Chicago or in a course in the school’s M.S. in Global Strategic Communication program. The course must be in the current academic year. Work produced before or after the course was completed, in a course other than those listed above or during a student’s internship or job is ineligible. A project or campaign may be entered in only one award category. Entrants shall choose the category they feel best suits their campaign.
Entries should be submitted in a binder. Tabs should be used to make the various sections simple to identify and find. Flash drives or url details should be provided for broadcast or electronic materials, such as social media communication, websites, videos, and the like, and so that work can be easily reachable and judged. Any files that cannot be opened or accessed will not be included for judging.
Entries should represent students’ highest-quality work. Before submission, materials should be carefully reviewed, edited and proofread, and be free of spelling and grammatical errors.
The entry should have a cover page that lists:
Award category to which the entry is being submitted
Client attributes (briefly describe the extent student(s) had client contact or if there was no client contact and work was hypothetical based on an existing, new, or other brand)
Course number and semester in which the course was taken
Name(s) and contact information for the student(s) submitting the entry
Name and contact information for the client (if applicable)
Three sections are required; a fourth is optional (see below):
1) Situation: Describe the need, issue, problem or opportunity faced by the client.
What did the client want or hope to accomplish?
What would success look like to the client?
What was the client’s real or hypothetical budget (if any) to implement the project or campaign?
What human resources (e.g. staff, volunteers) were available to the client to carry out the project or campaign? How much of the project was implemented by students?
2) Research and Analysis: Explain the type(s) of primary and/or secondary research conducted (including how and when). Describe what was learned from the research and the analysis of the situation that followed.
3) Planning: Describe in detail the planning that went into the project or campaign. This includes:
What communication objectives were set?
Which target audience(s) was/identified and why?
What strategies and tactics were developed and why?
What key messages (if any) were crafted?
What communication materials were created?
What were the proposed method(s) to evaluate the project or campaign? What specific results would be measured, how and why?
4) Implementation (optional):
If the individual or team also implemented the project or campaign during the course, the entry should include a fourth section that describes in depth the execution, evaluation and results.
There should be two appendices at the end of the entry. The first will contain supporting materials (e.g. results of surveys or focus groups, Google Analytics). The second will contain examples of communication materials developed for the project or campaign (e.g. logo, news release, ad, commercial, brochure, video, invitation, flyer, communication plan, digital media strategy, public service announcement, infographic, media list, media advisory or alert, newsletter template, mockup of website homepage, event program, etc.).
Entries will be evaluated by a group of judges that includes experienced communication professionals and School of Communication alumni.
Entries will be evaluated on the following criteria:
Effectiveness: How likely is the project or campaign to accomplish the client’s objective(s)?
Comprehensiveness: Does the entry reflect thorough and successful completion of the research and planning phases for the project or campaign? If the project was not implemented, does the entry include detailed plans for implementation and evaluation? If the project was implemented, does the entry describe the implementation and evaluation in depth?
Clarity: Is the entry clear, well written and easy to follow? Does it flow logically from section to section? Is there a minimum of grammatical and spelling errors?
Creativity: How creative and innovative is the project or campaign? Is this a hypothetical campaign with endless possibilities or was a client with particular restrictions involved?
Practicality: Is the project or campaign realistic? Could it be implemented successfully with the budget the client has available, within the client’s desired time period and with the staff and volunteer resources the client can marshal?
Completeness: Does the entry include everything requested in the submission rules or are there major gaps, omissions or oversights?
Ethics: Does the entry reflect compliance with the professional and ethical standards of such professional communication organizations as the Public Relations Society of America and the American Academy of Advertising?
Entries should be submitted to: Dr. Pamela Morris, Program Director, Advertising and Public Relations, School of Communication, 51 E. Pearson, Chicago, IL 60611
The deadline for the 2018 awards is Thursday, April 5 at 12:00 midnight. The Ad/PR Award Reception is Monday, April 16, 6:00-8:00 p.m., Kasbeer Hall. Submitters should make every effort to attend.