Loyola University Chicago

School of Communication

Faculty & Staff Directory

Marjorie Kruvand, PhD

Title/s: Associate Professor

Office #: School of Communication 211

Phone: 312.915.7729

E-mail: mkruvand@luc.edu

CV Link: Kruvand CV 2017


Marjorie Kruvand has been a faculty member in the Advertising and Public Relations program since 2008. She brings to Loyola more than three decades of experience in journalism, public relations, and academia.

Previously, Dr. Kruvand was a reporter for the St. Louis Post-Dispatch; a senior vice president and partner at FleishmanHillard, one of the world’s largest public relations agencies; and an assistant professor of Journalism at Northeastern University in Boston. She was also a Knight Science Journalism Fellow at MIT and a National Endowment for the Humanities Fellow at the University of California Santa Barbara.


PhD, Missouri School of Journalism, University of Missouri

MS, Medill School of Journalism, Northwestern University

BA in Political Science, Washington University in St. Louis

Research Interests

Dr. Kruvand’s areas of research specialization include health and science communication, mass communication of bioethical issues, the use of expert sources, and dynamics between public relations professionals and journalists. Topics she has examined include face transplants, the birth control pill, synthetic biology, stem cell research, and end-of-life care. Her research has been published in Public Relations Review, Case Studies in Strategic Communication, Science Communication, Journal of Mass Media Ethics, American Journalism, and the Newspaper Research Journal. Dr. Kruvand has also presented peer-reviewed research papers at the annual conferences of the Association for Education in Journalism and Mass Communication, National Communication Association, and International Communication Association.

Courses Taught

  • COMM 210 – Principles of Public Relations
  • COMM 278 – International Public Relations
  • COMM 314 – Public Relations Cases and Strategies
  • COMM 318 – Public Relations Writing
  • COMM 320 – Public Service Communication
  • COMM 311 – Health Communication
  • COMM 386 – Advertising/Public Relations Capstone

Selected Publications

  • Kruvand, M. (2016). When Reassurance Doesn’t Reassure: Journalists, Sources and Ebola in Dallas, Texas. In N. Evans, T. Smith & M. Majumder (eds.), Ebola’s Message: Public Health and Medicine in the Twenty-First Century, pp. 157-173. Cambridge, MA: MIT Press.
  • Kruvand, M., & Bryant, F. (2015). Zombie Apocalypse: Can the Undead Teach People how to Survive an Emergency? Public Health Reports, 130(6), 655-663.
  • Kruvand, M. (2014). “Team Sarah:” How a Small Group of Public Relations Volunteers Helped a 10-Year-Old Get New Lungs and Changed U.S. Transplant Policy. Case Studies in Strategic Communication, 3, 34‑60.
  • Kruvand, M., & Silver, M. (2013). Zombies Gone Viral: How a Fictional Zombie Invasion Helped CDC Promote Emergency Preparedness. Case Studies in Strategic Communication, 2, 34-60.
  • Kruvand, M. (2013). Science and Humanity in the Era of Synthetic Life: How the News Media Cover Synthetic Biology. Journal of Communication and Linguistic Studies, 10(2), 17‑27.
  • Kruvand, M. (2012). The Pill at 50: Coverage of the Birth Control Pill in The New York Times, 1960‑2010. American Journalism, 24(4), 34-67.
  • Kruvand, M. (2012). “Dr. Soundbite”: The Making of an Expert Source in Science and Medical Stories. Science Communication, 34(5) 566–591.
  • Kruvand, M., and Vanacker, B. (2011). Facing the Future: Media Ethics, Bioethics, and the World’s First Face Transplant. Journal of Mass Media Ethics, 26(2), 135‑157.
  • Kruvand, M. (2011). Working with the News Media in Public Communication. In C. Glen Mayhall (ed.), Hospital Epidemiology and Infection Control (4th ed.), pp. 190‑209. Philadelphia: Lippincott Williams & Wilkins.
  • Kruvand, M. (2010). Face to Face: How the Cleveland Clinic Managed Media Relations for the First U.S. Face Transplant. Public Relations Review, 36(4), 367‑375.
  • Kruvand, M. (2009). Bioethicists as Expert Sources in Science and Medical Reporting. Newspaper Research Journal, 30(3), 26-41.
  • Kruvand, M., and Hwang, S. (2007). From Revered to Reviled: A Cross-Cultural Narrative Analysis of the South Korean Cloning Scandal. Science Communication, 29(2), 177-197.