Loyola University Chicago

School of Communication

Faculty & Staff Directory

Chris M. Yim, PhD

Title/s: Assistant Professor

Specialty Area: International Public Relations Issue, Crisis Management & Reputation Management

Office #: School of Communication 223E

Phone: 312-915-6534

E-mail:

CV Link: Chris Yim CV

About

Chris brings to Loyola with 20 years of a full-service global PR consultancy with multi-million- dollar billings with responsibility for management, new business development, client relations, strategic communications and marketing consultancy to over 100 global firms and governments, and liaising with over 2,000 global colleagues across the Omnicom Group Inc. (NYSE: OMC). She previously worked as CEO of Porter Novelli Korea, and her expertise include corporate communication, integrated marketing communication and international PR, issue and crisis management, and reputation management.

Degrees

Ph.D. Communication Studies, Sungkyunkwan University Dissertation: The Effect of Corporate Elitism and Groupthink on the Organizational Empathy in a Crisis Situation

M.A. Advertising and Public Relations, Yonsei University

B.A. French Language and Literature, Ewha Womans University

Research Interests

Dr. Yim's research interests include Issue and Crisis Management, Conflict Resolution, Legitimacy, International PR and Social Influence. She has also presented peer-reviewed research papers at the annual conferences of National Communication Association, Midwest Association for Public Opinion Research, and International Communication Association.

Yim, M. C. & Park, H. S. (2017). The Effect of Corporate Elitism and Groupthink on the
Organizational Empathy in a Crisis Situation Presented at 2016 International Communication Association Annual Conference, San Diego
Yim, M. C. & Park, H. S. (2014). In- and Out- group Strategy as Counter Frame to Cool off Conflicts, presented to 2014 Midwest Association for Public Opinion Research, Chicago, IL
Yim, M.C. & Park, H. S. (2014). What Makes Legitimacy? To Refine Organizational Legitimacy in PR Perspective, presented at National Communication Association’s 100th Annual Convention, Chicago, IL
Yim, C.M. & Park, H. S. (2013). How Stigma is Created through Ripple Effects on the Risk Events: Two HF Leak Accidents Comparison, presented at International Seminar on Risk Communication, Seoul
Yim, C.M. & Park, H. S. (2013). A Longitudinal Co-Orientation Study of Public Relations and Marketing Specialists’ Perceptions of the Need for Public Relations and its Role and Effect in Power Relationships, Presented at 2013 International Communication Association Annual Conference, London

Professional & Community Affiliations

Completed Omnicom University Advanced Management Program

Accredited as Porter Novelli Insight Master Trainer : How to make a successful pitch and win business

Accredited as Trainer in Media and Crisis Simulation, Porter Novelli New York

Mentoring for WIN (Women in Innovation), next generation career women mentoring association under The Ministry of Gender Equality and Family (MOGEF)

A member of American Chamber of Commerce in Korea

A member of Korea Public Relations Consultancy Association

National Communication Association, Midwest Association for Public Opinion Research, and International Communication Association.

Courses Taught

The Principles of Public Relations & Advertisement

International PR Campaign Planning & Practice

Digital Storytelling & PR

Issue & Crisis Management