Loyola University Chicago

School of Communication

Adjunct Faculty Directory

Susan Geffen

Title/s: Adjunct Professor

Specialty Area: Advertising/Communications

Phone: 312-925-5046

E-mail: sgeffen@luc.edu

CV Link: Susan Geffen CV

About

I never thought I wanted to be a teacher. When I was 8 years old, while watching TV commercials with my parents, I told them I wanted to "make those" when I grew up. And that's what I did. I went from copy cub to creative director and on to Vice President, Group Creative director. That's when I became a teacher. I had 40 people reporting to me, and it was my responsibility to teach them their craft and inspire them to be the best they could be.

I have worked on every kind of account imaginable from Japan Air Lines to Rave Soft Perms; Sears to the United States Postal Service; Jovan Perfumes to Pullman Trains. I even became an author of sorts penning a non-book called "What is a Family?"

I did not have a firm career path; I had to make one up as I went along. But it worked because I kept my eye on my dream.

I've had the honor and thrill of winning many awards. The one I'm most proud of is the coveted David Ogilvy Award given each year at Ogilvy & Mather for the campaign that made the most difference to a brand. David, himself, presented it to me.

I have become a strong advocate for consumers, a career consultant, workshop creator, and adjunct professor. I am over the moon being part of the adjunct faculty at Loyola University/Chicago.

Here I get to do what I love most: helping young people realize dreams of their own. That's what teachers do.

Degrees

BA English Literature; Masters Degree in Theater Arts

Program Areas

Advertising, Oral Communications

Research Interests

Consumer Behavior; Marketing to Women

Courses Taught

Advertising Principles, Business & Professional Speaking; Campaigns

Other: Marketing Yourself; Consumer Behavior; Advertising Copywriting; Brainstorming & Concepting;Creativity & Marketing; Presentation Skills; Creative Portfolio Development

Awards

David Ogilvy Award:  For introductions of two Chesebrough-Pond's brands: Rave Soft Perm; Rave Soft Hairspray