Loyola University Chicago

School of Communication

Adjunct Faculty Directory

Michelle Tucker

Title/s: Adjunct Faculty

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About

Over her 22-year career, Michelle has created and championed award-winning, smartly integrated campaigns for world-class consumer and healthcare brands such as Ragú Pasta Sauce, DISH Network, Stelara, Prezista, Prezcobix, Similac Baby Formula and Jim Beam Bourbon. Whether it's leading a creative team through a multi-channel brand launch, writing a 140-character twitter post, brainstorming a new campaign or developing a new TV spot, Michelle’s goal is to make work that changes consumer behavior and gets results.

Michelle is currently VP, Managing Creative Director at Scout Marketing. Before joining Scout, Michelle spent two years as a Group Creative Director at HAVAS Worldwide Chicago. Michelle’s recent experience also includes five years at FCB Chicago, where she was a VP, Creative Director for the consumer healthcare team.

Outside the office, Michelle enjoys traveling, yoga, and spending time with her husband, Darin Melnyk, and their dog Cajun, who is a rescue from Hurricane Katrina. Michelle lives in the city of Chicago and can often be found cheering on her beloved Chicago sports teams, including the Da Bears, Chicago White Sox, Blackhawks and Bulls.

Degrees

B.A. Communications (Advertising Concentration), Purdue University

Professional & Community Affiliations

2015 Addy Awards Judge • 2014 AAF Guest Speaker • 2017 and 2013 Global Awards Judge • 2012 eDTC Marketing to the Digital Consumer Conference Speaker • 2010 Miami Ad School Instructor 

Courses Taught

Principles of Advertising

Advertising Copywriting

Awards

2016 Webby Awards Honoree (Social/Native Advertising: Ragú on Instagram)

2014 CIMA Best Use of Social Media and Best Brand Campaign Finalist (DISH Network)

2012 PM360 Trailblazer Award (Stelara)

2011 RX Club Gold (Stelara)

2011 National DTC Awards — Gold, Silver and Bronze (Stelara)

2007 Beverage Dynamics Awards: 1st Place Web Campaign (Jim Beam)

2005 CADM Gold Tempo Award (PCAA)

2001 John Caples International Awards Finalist (Visa)

2001 Silver Echo Award (Visa)