Profiles

Gabrielle (Abby) Annala

About

Abby is the subject specialist librarian for the schools of Business Administration and Communication at Loyola University Chicago's University Libraries.  She has a Masters in Business Administration and a Masters in Library and Information Science.  She teaches a variety of research classes including Using Social Media in Your Research, Data Visualization, IP, Patent & Trademark Research, Market Research Data, and many more.  She also teaches in the library science Master's program at Dominican University.

Degrees

MBA with a concentration in Marketing and a certificate in Data Warehousing and Business Intelligence - Loyola University Chicago

MLIS - Dominican University

BA in History - Loyola University Chicago

BA in Religious Studies - Loyola University Chicago

Research Interests

Research methods, Library Science, Information Literacy

Professional & Community Affiliations

American Library Association

Academic Library Marketing - Founder and Member

Library User Experience Chicago - Steering Committee Member

Library Marketing and Communications Conference - Project Manager

Courses Taught

COMM 415: Discovering and Investigating Stories

COMM 403: Research Methods in Strategic Communication

Selected Publications

Annala, Gabrielle (2016). Book Review: Marketing the 21st Century Academic Library: The Time is Now. Marketing Library Services, 30(1), 7.

Annala, Gabrielle (2017). Marketing with Blogs in Marketing with Social Media, 2nd Edition. Edited by Beth Thomsett-Scott.