Drenten receives distinguished alum award
Jenna Drenten, PhD, was honored by her alma mater, Winthrop University’s Department of Mass Communication, as its 2018 Distinguished Alum. She returned to the South Carolina school to receive the honor as part of the department’s Mass Communication Week in October.
“It was an honor to be able and go back to be recognized by my professors who helped me get to where I am today,” said Drenten. She earned her bachelor’s degree in Integrated Marketing Communications from Winthrop.
Drenten is the department’s first-ever alumni award recipient who did not pursue a business career after the program. After earning her bachelor’s degree, Drenten went into her PhD program, and focused on teaching and research.
During the Mass Communication Week, she gave a presentation of her research titled, “Emojis and Youtube and Memes, Oh My!: The Power of Visual Social Media in Cultural Communications.”
The presentation explored the use of visual representation on social media, how consumers interact with visual media, and the biases that play a part in that media.
“It’s validating,” said Drenten, “to be honored for the work you love doing and being able to show students a different path for their career.”