Loyola University Chicago

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Announcing the MS in Marketing and new specialty tracks

Announcing the MS in Marketing and new specialty tracks

Announcing the MS in Marketing and new specialty tracks

The new MSM degree offers specialties in areas of job growth: digital marketing analytics, marketing communications, and supply chain.

The professional marketing landscape continues to change rapidly, and the Quinlan School of Business is changing our marketing education along with it.

Beginning in fall 2019, students can enroll in the new Master of Science in Marketing degree, which will include three specialty tracks:

“Employers are demanding innovative marketing expertise and skills that cut across industries,” says program director Eve Geroulis. “Our new degree and specialty tracks will foster the technical, analytical, and creative skills that will make our alumni stand out in the marketplace.”

The degree and specialty tracks build on Quinlan’s 25 years of marketing education, including the MS in Integrated Marketing Communications (MSIMC), which is becoming the MS in Marketing (MSM).

Ad Age recently visited Quinlan’s marketing classes, writing, “It doesn't get more real-world than that.” Read the article →

Career Outcomes

Marketing, supply chain, and data analytics are all areas witnessing dynamic job growth.

Graduates of our current Masters in Integrated Marketing and Communication (MSIMC) program have been hired by Deloitte, Discover Financial, Follett, Google, Leo Burnett, Ogilvy, Kraft, TransUnion, and other corporations in the Chicago area, across the nation, and around the world.

These graduates work across industry sectors in roles that range from advertising and brand managers to consumer researchers and digital analysts.

Current MSIMC students
Please contact Eve Geroulis with any questions. Current students graduating before August 2019 will receive the MSIMC degree. Current students graduating after August 2019 may choose the MSIMC degree or MSM degree.

Learn more