The MBA with a marketing concentration equips business managers with solid marketing skills to lead and grow brands and companies naturally.
Choose three of the following courses in order to obtain a marketing concentration.
|MARK 461: Research Methods in Marketing|
|MARK 463: Sales Force Leadership|
|MARK 464: Integrated Marketing Communication|
|MARK 465: International Marketing|
|MARK 467: Consumer Behavior|
|MARK 468: Digital Marketing|
|MARK 469: Independent Study in Marketing Management|
|MARK 475: Cross-Cultural Dimensions of International Management and Marketing|
|MARK 561: Comparative Consumer Behavior|
|MARK 562: Database Marketing Strategy|
|MARK 564: Brand Equity and Marketing Strategy|
|MARK 566: Integrated Media Planning|