Loyola University Chicago

Quinlan School of Business


The MBA with a marketing concentration equips business managers with solid marketing skills to lead and grow brands and companies naturally.

Elective Courses

Choose three of the following courses in order to obtain a marketing concentration.

Courses (3)
MARK 461: Research Methods in Marketing
MARK 463: Sales Force Leadership
MARK 464: Integrated Marketing Communication
MARK 465: International Marketing
MARK 467: Consumer Behavior
MARK 468: Digital Marketing
MARK 469: Independent Study in Marketing Management
MARK 475: Cross-Cultural Dimensions of International Management and Marketing
MARK 561: Comparative Consumer Behavior
MARK 562: Database Marketing Strategy
MARK 564: Brand Equity and Marketing Strategy
MARK 566: Integrated Media Planning