Master of Integrated Marketing Communications (MSIMC)
Completion of the Integrated Marketing Communications program requires 12 courses, with additional prerequisite courses depending on academic background.
|MARK 460: Marketing Management||3|
|ISSCM 491: Managerial Statistics||3|
|HRER 417: Managing and Motivating in the Workplace||3|
|Core Courses (4)||Credits|
|MARK 467: Consumer Behavior (taken prior to MARK 464)||3|
|MARK 464: Integrated Marketing Communications||3|
|MARK 461: Research Methods in Marketing||3|
|MGMT 441: Business Ethics||3|
|Electives (Choose 8)**||Credits|
|MARK 462: Business-to-Business Marketing||3|
|MARK 463: Sales and Strategic Leadership||3|
|MARK 465: International Marketing||3|
|MARK 475: Cross-Cultural Dimension of International Management & Marketing||3|
|MARK 468: Digital Marketing||3|
|MARK 562: Database Marketing Strategy||3|
|MARK 563: Sales Promotion Strategy||3|
|MARK 564: Strategic Brand Management||3|
|MARK 565: Integrated Public Relations||3|
|MARK 566: Integrated Media Planning||3|
|MARK 567: Customer Relationship Management||3|
|Special Topics Course in Marketing||3|
|Other Graduate Business Courses (up to two courses)||3|
* The prerequisite requirement is met if you have completed a minimum of one undergraduate course (3 credit hours) of comparable content in the prerequisite subject area within the last seven years with a grade of B (or equivalent) or higher if the course is determined appropriate by their academic advisor.
** Up to two electives may be taken from the graduate business offerings outside marketing classes listed above.
Students interested in careers in Internet or database marketing are encouraged to consider courses in e-commerce, data warehousing, or related areas from the extensive offerings in Loyola's highly respected masters’ degree program in information systems management.