Loyola University Chicago

Quinlan School of Business

Curriculum

Master of Integrated Marketing Communications (MSIMC)

Completion of the Integrated Marketing Communications program requires 12 courses, with additional prerequisite courses depending on academic background.

Updated Curriculum
The curriculum below is effective fall 2018 for students admitted in fall 2018 and thereafter. Students who began the program before fall 2018 may pursue the program curriculum in effect when they entered their program or may switch to the revised curriculum below.
Prerequisites (3)*Credits
MARK 460: Marketing Management 3
ISSCM 491: Statistics 3
MGMT 470/HRER 417: Organizational Behavior 3
Core Courses (6)Credits
MARK 461: Research Methods in Marketing 3
MARK 464: Integrated Marketing Communications 3
MARK 465:  Global Marketing OR a Study Abroad course 3
MARK 467:  Consumer Behavior and Insights 3
MARK 468:  Digital Marketing 3
MGMT 441: Business Ethics 3
Electives (Choose 4 to 6)**Credits
MARK 462: Business-to-Business Marketing 3
MARK 463: Sales and Strategic Leadership 3
MARK 475: Cross-Cultural Dimension of International Management & Marketing – Study abroad 3
MARK 561: Comparative Consumer Behavior – Study abroad
3
MARK 562: Database Marketing Strategy 3
MARK 564: Brand Equity and Marketing Strategy 3
MARK 566: Multi-Media Planning 3
MARK 567: Customer Relationship Management 3
MARK 568: Social Media and Content Marketing 3
MARK 569: Special Topics: “Digital Advertising:  Programmatic Media and Dynamic Creative” 3
MARK 661: Customer Analytics 3
MARK 662: Marketing Metrics 3
MGMT 482: Entrepreneurial Marketing 3
Special Topics Course in Marketing 3
Other Graduate Business Courses (up to two courses) 3

* The prerequisite requirement is met if you have completed a minimum of one undergraduate course (3 credit hours) of comparable content in the prerequisite subject area within the last seven years with a grade of B (or equivalent) or higher if the course is determined appropriate by their academic advisor.

** Up to two electives may be taken from the graduate business offerings outside marketing classes listed above.

Students interested in careers in Internet or database marketing are encouraged to consider courses in e-commerce, data warehousing, or related areas from the extensive offerings in Loyola's highly respected masters’ degree program in information systems management.