Loyola University Chicago

Quinlan School of Business

Jim Murphy

Jim Murphy photo

Jim Murphy, MSIMC ’06, MBA ’07, says the MSIMC program at Quinlan is "an Integrated Marketing Communications program through a business lens."

Degree(s): MSIMC ’06, MBA ’07

Occupation: Product Manager for Data Products at Cheetah Digital

Why these programs?

The primary driver was the MSIMC program. I had spent 10 years working on the tech side of marketing and wanted to advance my career. I looked at a few different programs and what I found was that the Integrated Marketing program was almost always part of the journalism/communications school. That seems intuitive, right? It is marketing communications, after all.

I liked that Loyola saw it as business, hence part of the business school. It was important to me to get a good grounding on the quantitative side of marketing. Whether it is media buying, creating promotions, or dealing with partners/vendors, marketers should be comfortable with numbers. 

What was your favorite experience at Quinlan?

I have to say my favorite time was finishing up my degree with a study abroad program in Rome. They really do a fantastic job of marrying classroom content with the art and culture.

How has Quinlan helped your career?

My biggest takeaways were confidence and critical thinking. Prior to Loyola, I'd always assumed most people knew better than I did. They didn't. They just guessed with more confidence than I did. Loyola helped me recognize guesswork for what it is and gave me the confidence to offer alternatives.

Any advice to students in the program?

However you can, study abroad. Even if it's just the two-week semester in the summer. It is a lot of work in a short period of time, but it's so worth it. You will take that experience with you for a long time.

Take the time to get to know your professors personally. I still talk to a few every year and it has been over 10 years since I graduated. Aside from being bright and full of real experience, the professors I had were great people.

Why Quinlan (in 10 words or less)?​

An Integrated Marketing Communications program through a business lens.