Loyola University Chicago

Quinlan School of Business

MARK Syllabi

Below are sample syllabi for graduate-level Marketing courses at Quinlan.

Course TitleSyllabus
Marketing Management MARK 460
Research Methods in Marketing MARK 461
Sales and Strategic Leadership MARK 463
Integrated Marketing Communication MARK 464
International Marketing MARK 465
Consumer Behavior MARK 467
Internet Marketing to "Digital" Marketing MARK 468
Comparative Consumer Behavior and Marketing in Emerging Southeast Asia: Vietnam, Cambodia, Thailand MARK 561
Strategic Brand Management MARK 564
Integrated Media Planning MARK 566
Customer Relationship Management  MARK 567
Digital Advertising: Programmatic Media and Dynamic Creative MARK 569
Customer Analytics MARK 661