Loyola University Chicago

Quinlan School of Business

MARK Syllabi

Below are sample syllabi for graduate-level Marketing courses at Quinlan.

Course TitleSyllabus
Marketing Management MARK 460
Research Methods in Marketing MARK 461
B2B Marketing MARK 462
Sales and Strategic Leadership MARK 463
Integrated Marketing Communication MARK 464
International Marketing MARK 465
Consumer Behavior MARK 467
Internet Marketing MARK 468
Comparative Consumer Behavior and Marketing in Emerging Southeast Asia: Vietnam, Cambodia, Thailand MARK 561
Sales Promotion Strategy MARK 563
Strategic Brand Management MARK 564
Integrated Public Relations MARK 565
Integrated Media Planning MARK 566
Integrated Marketing Communication Campaigns MARK 664