Faculty and Staff
Title/s: Assistant Professor
Office #: Schreiber 620
Dr. Shabnam Zanjani is an assistant professor of marketing in the Quinlan School of Business. Her research is centered on the importance of consumer experiences in the digital world and includes communication authenticity, customer reviews, procrastination, and decision making. Shabnam’s main areas of teaching are marketing research, marketing management, and digital marketing. Prior to joining the Quinlan School, Shabnam was an assistant professor of marketing in the Northeastern Illinois University.
- PhD, University of Massachusetts, Amherst, 2012
- MS, Marketing and Electronic Commerce, Lulea University of Technology, Lulea, Sweden, 2007
- Online Communication Authenticity and Effectiveness
- Online Procrastination
- Delayed Decision Making
- Marketing Research
- Fundamentals of Marketing
- Integrated Marketing Communications
- Marketing Management
- Marketing Professor of the Year Award- Student Choice, Northeastern Illinois University (2015)
- Best Research Paper Award, Direct/Interactive Marketing Research Summit by Marketing Edge (2013)
- Outstanding Doctoral Student Researcher Award, University of Massachusetts Amherst- Isenberg School of Management (2011)
Zanjani, S. H.A., Chan, K., & Pillai, D. (2016). Internationalization Factors and Years of Firms Export Performance: Does It Matter When a Born Global Was Born? Journal of International Marketing and Exporting. 20 (1), 1-14.
Zanjani, S. H.A., Milne, G. R., & Miller, E. G. (2016). Procrastinators' Online Experience and Purchase Behavior. Journal of the Academy of Marketing Science, 44 (5), 568-585.
Pillai, D., Balasubramanian, S. K., & Zanjani, S. H.A. (2014). The Effect of Individual Level Variables on the Effectiveness of Brand Placements. Innovative Marketing, 10 (4), 28-37.
Zanjani, S. H. A., Diamond, W., & Chan, K. (2011). Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines? Journal of Advertising, 40 (4), 67-84.