Loyola University Chicago

Quinlan School of Business

Faculty and Staff

Katherine Sredl

Title/s: Lecturer/Clinical Professor

Office #: Schreiber 706

E-mail:

About

Professor Sredl's work on changing gender norms in emerging markets has been widely published, and her research on the topic supported by the National Security Education Program Boren Fellowship, the International Institute for Education, the International Research and Exchange Board, and the U.S. State Department Foreign Language Area Studies program.

Her current research focuses on Millennials, gender, and social media. Sredl sees her role in the classroom as helping students give meaning to course material.

Degrees

  • PhD, Department of Advertising, University of Illinois at Urbana-Champaign, 2009. Dissertation: Consumer Pride and Consumption-based Family Rituals: A Field Study in Zagreb, Croatia
  • MS, Department of Advertising, University of Illinois at Urbana-Champaign, 2002
  • BA, Department of History, Centre College, Danville, KY, 1995

Academic Positions

  • Clinical Instructor, Department of Marketing, Quinlan School of Business, Loyola University Chicago, 2016-present
  • Adjunct Instructor, Department of Marketing, Quinlan School of Business, Loyola University Chicago, 2015-16
  • Visiting Scholar, Department of Marketing, Quinlan School of Business, Loyola University Chicago, 2014-15
  • Assistant Professor, Department of Marketing, Mendoza College of Business, University of Notre Dame, 2009-14
  • Faculty Fellow, Nanovic Institute for European Studies, University of Notre Dame, 2009-14
  • Faculty Fellow, Kellogg Institute for International Studies, University of Notre Dame, 2009-14

Research Interests

  • Globalization
  • Gender
  • Social media
  • Advertising
  • Consumer behavior

Professional & Community Affiliations

  • Consumer Culture Theory Consortium
  • American Academy of Advertising
  • Association for Consumer Research
  • Macromarketing Society 
  • American Marketing Association

Courses Taught

  • MARK 201: Principles of Marketing
  • MARK 310: Consumer Behavior

Awards

Honorable Mention, CMC article of the year, 2012, for “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity, and Sexuality,” Consumption Markets & Culture, 15:4, 333-357, Linda Tuncay Zayer, Katherine Sredl, Marie-Agnes Parmentier, and Catherine Coleman

Selected Publications

Refereed Journal Articles

“Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity, and Sexuality,” Consumption Markets & Culture, 15:4, 333-357, Linda Tuncay Zayer, Katherine Sredl, Marie-Agnes Parmentier, and Catherine Coleman (authorship is in reverse alphabetical order), 2012

“Intergenerational Influence and Rituals: Children’s Behavior and the New School Year,” Tržišite / Market, 24 (1), 103-116, Katherine C. Sredl, Nataša Renko and Ružica Butigan 2009 “Women’s Possessions and Social Class in Contemporary Zagreb,” Društvena istraživanja, Journal for General Social Issues, 565-581, Katherine Sredl, Nataša Renko, 2012

“’Oh, you use 098, you must be from Hercegovina?’ Communicating identity in everyday consumer rituals in Croatia,” Anthropology of East Europe Review, 23, 2, 90-93, Katherine C. Sredl, 2005

“Advertisers and Consumers in Transition,” Ekonomski pregled, Economic Review, 55, 3-4, 302-316, Nataša Renko and Katherine C. Sredl, 2004

Book Chapters

“Consumption and Class during and after State Socialism,” Research in Consumer Behavior, vol. 11, Consumer Culture Theory, ed. Russell Belk and John Sherry, Oxford: Elsevier, 187-205, Katherine Sredl, 2007

“The Monticello Correction: Consumption in History,” Handbook of Qualitative Research Methods in Marketing, ed. Russell W. Belk, Cheltenham: Edward Elgar, 219-229, Scott, Linda M., Jason Chambers, and Katherine Sredl, 2006

Conference Proceedings, Refereed

"Assembling a Voice of a Generation," in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 808-808, Katherine C. Sredl, Linda Tuncay Zayer, Catherine A. Coleman, and Marie-Agnes Parmentie, 2015

“Devastation and Rebirth: A Longitudinal Study of Bosnia’s Arizona Market, with Implications for Markets, Marketing and Society,” Papers of the 40th Annual Macromarketing Conference, 167-168, Ružica Brečić, Clifford J. Shultz, Katherine Sredl, Nataša Renk, 2015

“Marketing Education and Cultural Perspectives on Business in Post-Conflict Contexts, Papers of the 40th Annual Macromarketing Conference, 865, Katherine Sredl, 2015

“A Feminism of a Generation: Examining Multi-Platform Consumption of Girls,” 12th Association for Consumer Research Conference on Gender, Marketing, and Consumer Behavior, Katherine Sredl, Catherine A. Coleman, Linda Tuncay Zayer & Marie-Agnès Parmentie, 2014

“Consumer Pride: Emotion As a Social Phenomenon," Advances in Consumer Research, Vol. 37, ed. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research, 907-909, Katherine Sredl, 2010

“Examining Discourses of Gender and Consumption in the Media,” Advances in Consumer Research, Vol. 36, ed. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 797-798, Linda Tuncay, Katherine Sredl, Marie-Agnes Parmentier, and Catherine Colema, 2009

“Gendered discourses of the home as portrayed in the media: An examination of Sex and the City and Entourage,” 8th Association for Consumer Research Conference on Gender, Marketing and Consumer Behavior, Catherine A. Coleman, Marie-Agnes Parmentier, Katherine Sredl, and Linda Tunca, 2008

“Special Possessions and Marketization in Zagreb, Croatia,” Advances in Consumer Research, Vol. 35, ed. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, Katherine Sredl, 2008

“Class Stratification and Women’s Consumption in Croatia,” Papers of the 32nd Annual Macromarketing Conference, 633-34, Katherine Sredl, Nataša Renko, and Tony Pecotic, 2007

“`Why Are We So Stupid’: An Historic Approach to Post-socialist Consumer Research,” Advances in Consumer Research, Vol. 32, ed. Geeta Menon and Akshay Rao, Valdosta, GA: Association for Consumer Research, 302-306, Katherine C. Sredl, 2005

“Balkan Bricolage”: Consumption Symbolism in Socialist and Post-socialist Croatia,” in Papers of the 30th Annual Macromarketing Conference, ed. Mark Peterson and Ronald Paul Hill, The Macromarketing Society, Inc., 366-372. Katherine C. Sredl and Nataša Renk, 2005

“Balkan Barbie: Women and Consumer Culture in Post-socialist Croatia,” in GCB – Gender and Consumer Behavior Volume 7, ed. Linda M. Scott and Craig Thompson, Madison, WI: Association for Consumer Research, 1-32, Katherine Sredl, 2004

Book Reviews

Review of David S. Goodman. Class in Contemporary China. Cambridge, MA: Polity Press. 2014. 233 pp. Consumption Markets & Culture. Published online: 26 May 2015, DOI: 10.1080/10253866.2015.1039298