Loyola University Chicago

Quinlan School of Business

Advanced Digital Marketing Strategies

Session Times: Once a year, Spring

Class Times: This 2 day course is held from 8:30 a.m.–4:30 p.m. 

Program Fee: $1,500

The fee listed above includes tuition, all program materials, continental breakfast, coffee and afternoon snacks.

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Program Benefits

  • Strengthened social listening skills
  • How to use analytics to improve marketing techniques
  • Understanding of marketing automation
  • Exploration of influencer marketing 
  • Establish social advertising methods

The digital revolution may have started over 15 years ago, but it's the ongoing digital evolution that keeps marketers on their toes. Arm yourself with the skills to effectively evaluate and smartly integrate digital elements into your marketing strategy and planning.

This program is designed for individuals within digital marketing to take their knowledge base to the next level or career changers.

During this course, you will:

  • Develop a digital component to your current marketing plan in a challenging workshop with your peers

  • Listen to digital engagements and mine your data to develop a more strategic approach to your market

  • Delve into best-in-class case studies of successful digital marketing strategies

  • Cover a variety of topics, including social media marketing, content creation, SEO, and customer personas

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Ready to learn more? For course consultation, please contact us at: 312.915.6780 or executive-ed@luc.edu.