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Geraldine R. Henderson

Geraldine Rosa Henderson co-authored Consumer Equality: Race and the American Marketplace. Her primary areas of research include: global marketplace diversity and inclusion, health disparities, public policy, consumption communities, and consumer networks (both cognitive and social). She has published over 75 articles, books, or book chapters. She is a recipient of the 2015 Kinnear Best Paper Award from the Journal of Public Policy & Marketing. She has served on the Board of Directors for the American Marketing Association, the National Black MBA Association, and the National Society of Black Engineers. She also serves or has served in an editorial or leadership capacity for the Journal of Business Research, the Journal of Public Policy & Marketing, and the Journal of Advertising. In 2015, she received the Williams Qualls Spratlen Mentorship Award from the American Marketing Association Foundation. She worked for several years in industry for IBM in Relationship Marketing (specializing in the Healthcare, Insurance, and Pharmaceutical Industries) and briefly in Brand Management at Kraft Foods. She likes to consider herself a “Doctorpreneur” since in addition to her research and teaching, she often serves as an independent consultant and focus group moderator.