During Your Webinar
This list identifies several best practices during your webinar. Although not all of this is technical, these steps can help keep you organized, clear in your communications and set great standards to keep your audience engaged and tuned in.
|Start early and start interacting
||While you should always have your session open at least 15 minutes prior to the start time to get yourself and your team prepared, try adding some interaction early to motivate them to join early. Turn on your audio and video and start asking them questions or request that they ask you questions. Opening the webinar at least 15 minutes before the scheduled start time allows users to get comfortable with the interface or do any final checks on their own with their audio.
||15 Minutes before Start
||If you want your session to be engaging and interactive, you have to use the tools to your advantage. Provide a brief housekeeping at the start of your event to show your attendees what tools you will use and set expectations. Review this Zoom page to find at the bottom of the article for the Meetings Houskeeping.pptx and Webinar Housekeeping.pptx Powerpoint files already prepared for this.
||It's recommended that you start recording just after delivering your quick event housekeeping as that live interaction instruction is not useful to those watching a recording. There are numerous benefits to recording your sessions: reach parties that could not attend, provide a chance for attendees to review the content, and more. Consider whether you want to record from beginning to end or if you only wish to record certain portions of the event.
|Waste no time getting into your content
||Many online events are service oriented. There should be a call-to-action and there should be some form of promotion of services in your event. Consider saving that content for the end of your event. Providing a lengthy pitch at the beginning of your event encourages a lack of engagement and simply begs your attendees to tune out. Provide a brief, five-minute (at most) introduction to your event and dive right into the content. Content is what they are there to hear. If your content is compelling, they will stay with you to hear that call-to-action at the end.
|Encourage a discussion-based presentation
||Lectures are great for conveying information, but never discount the engaging power of discussion. Your moderator should be skilled enough to bring in questions that lead to discussion of topics of interest. If you’re hosting multiple presenters, ask them to co-present on a topic when possible. Hearing multiple voices and their questions and comments brought into the presentation will discourage attendees from tuning out.
|Leave time for Q&A
||Pad in enough time to encourage and enable your attendees to ask questions about the topics discussed.
||Final 5-10 Minutes
|Provide presenters with a final comment
||Sometimes that final question is a doozy. Other times it may be a bit lackluster. After you wrap up your Q&A portion of the event, turn it back over to your presenters for a final comment. Let them know ahead of time that you will be doing this to give them a chance to draft some compelling final remarks to help you end your session smoothly and concisely. They are the subject matter experts after all. If you are presenting solo, give yourself this opportunity.
||Final 5-10 Minutes
|Leave attendees with a call-to-action
||What’s the purpose of your event? Whether you are prospecting, providing education, or building your community, you have a great opportunity with online events to ask your participants to take action. Don’t miss this opportunity to promote any upcoming events that you are hosting or are involved with as well. Make your call-to-action clear and concise, and be sure to provide your audience with everything that they need to succeed.
||Final 5 Minutes
|Thanks and Stop Recording
||As your session concludes, you can thank the presenters, panelists and audience for attending. Be sure to stop recording and allow the recording file to finish conversion on your local workstation. You can reiterate to your audience your website and that follow-up communication will be provided with any subsequent surveys, attachments the presenters might be sharing, and the recording of the presentation.
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