Jing Yang
Dr. Jing Yang (Ph.D., Michigan State University) is an Associate Professor of Digital Advertising in the School of Communication at Loyola University Chicago. She teaches and develops graduate and undergraduate courses about digital advertising and emerging technologies (e.g., social media advertising, mobile advertising, search and display advertising, and AI in advertising). In 2021, she was the recipient of the “Outstanding Teacher Award” in recognition of her commitments to teaching and course development.
Her current and ongoing research focuses on the impact of Generative AI, algorithm transparency, virtual influencers, live-streaming commerce, and computational advertising within the advertising domain. Her research projects have been published in numerous top-tier peer-reviewed journals, such as the Journal of Advertising, the Journal of Interactive Marketing, the Journal of Marketing Communications, the Journal of Current Issues and Research in Advertising, the Journal of Product and Brand Management, the Journal of Interactive Advertising, the Journal of Research in Interactive Marketing, and the Journal of Promotion Management. She is also the recipient of the “Best Conference Paper” award at the 2021 Annual Conference of the American Academy of Advertising and has received several research fellowship awards within Loyola University Chicago and the academy.
As an active member of academia, Jing is a member of the American Academy of Advertising (AAA), European Advertising Academy (EAA), the Association for Educators of Journalism and Mass Communication (AEJMC), and the International Communication Association (ICA). She also serves on the Global and Multicultural Committee in AAA, and the Advertising Division Graduate Student Grant Review in AEJMC.