×

Jenna Drenten

Assistant Professor of Marketing, Quinlan School of Business

Fields 

Consumer Culture, Social Media, Gender Studies, Textual Analysis, Visual Analysis 

Research Projects 

Self-presentation on social media; Family life and parenting in the digital age; Gender-based harassment in video gaming; Visual storytelling for healthcare on social media; Influencer marketing; Online social surveillance and body idealization 

Professional Activities 

  • Consumer Culture Theory (CCT) Consortium 
  • Chicago Consumer Culture Community (C4) 
  • Association of Internet Researchers (AoIR)    
  • Association for Consumer Research (ACR) 
  • American Marketing Association (AMA) 

Relevant Publications 

Drenten, Jenna, Lauren Gurrieri, and Meagan Tyler (2019), “Sexualised Labour in the Digital Era: Instagram Influencers, Porn Chic and the Monetisation of Attention,” Gender, Work and Organization, forthcoming. 

Gurrieri, Lauren and Jenna Drenten (2019), “The hashtaggable body: Negotiating gender performance in social media,” Handbook of Research on Gender and Marketing, Susan Dobscha (ed.), Edward Elgar Publishing, forthcoming. 

Drenten, Jenna, Robert Harrison, and Nicholas Pendarvis (2019), “Video Gaming as a Gendered Pursuit,” Handbook of Research on Gender and Marketing, Susan Dobscha (ed.), Edward Elgar Publishing, forthcoming. 

Drenten, Jenna and Linda Tuncay Zayer (2018), “Consumers' Management of Risk in Daily Life through Digital Virtual Consumption,” Journal of the Association for Consumer Research, 3(1), 46-62.     
Drenten, Jenna (2018), “When Kids are the Last to Know: Embodied Tensions in Surprising Children with Family Vacations,” Young Consumers, 19(2), 199-217. 

Harrison, Robert, Jenna Drenten, and Nicholas Pendarvis (2016), “Gamer Girls: Navigating a Subculture of Gender Inequality,” in Russell W. Belk, Diego Rinallo, and Nil Özçaglar-Toulouse (Eds.), Research in Consumer Behavior: Consumer Culture Theory, Vol. 18, Bingley, UK:  Emerald Group Publishing Limited, 47-64. 

Drenten, Jenna (2012), “Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development among Adolescent Girls,” in Angeline G. Close (Ed.), Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail, New York, NY: Routledge, 3-34.