Curriculum

The B.A. in Applied Communication comprises 120 credit hours. Courses offered in an 8 week session online asynchronous format.

Major Courses (30 credit hours)

COMM 103 Business and Professional Speaking
COMM 175 Introduction to Communication
COMM 200 Communication and New Media
COMM 215 Ethics and Communication
COMM 231 Conflict Management and Communication
COMM 237 Small Group Communication
COMM 268 Persuasion
COMM 313 Corporate and Organizational Communication
CPST 310 Accounting Principles and Applications
CPST 340 Marketing Concepts and Strategies
Choose Three:
COMM 211 Principles of Advertising
COMM 210 Principles of Public Relations
COMM 288 Digital Public Relations
COMM 275 Web Design and Usability

SCPS Courses (9 credit hours)

CPST 200 Introduction to Degree Completion
CPST 201 Professional Identity and Development
CPST 397 Capstone
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Core Requirements

The number of hours remaining toward Core requirements can vary due to transfer credit. Learn More

Mission Specific Requirements

Mission specific requirements can vary from 0 to 15 credit hours based on your prior credit. Learn More

General Elective Requirements

Students may have some general elective coursework to complete if their transfer credit and remaining required hours (Core, mission specific, major, etc.) do not total 120. Learn More

Course Descriptions

Course descriptions are available on LOCUS

Select the “Guest Access to LOCUS” link found directly below the “Sign In” button and choose “Browse the Course Catalog” link to search for a course and view the description.

Course Rotation Schedules

Please use the course rotation schedules below as a guide to plan out when you will take future classes. We will make every attempt to adhere to this schedule but please understand that scheduling is subject to change.

Course Rotation Schedule - Majors

Course Rotation Schedule - Certificates

Program Outcomes

The B.A. in Applied Communication is designed for students interested in increasing their overall communication literacy and developing practical experience in the analysis, criticism, and application of a variety of communications which can be applied to executive communications, marketing, and public relations. Students will learn best practices in communicating with a variety of audiences and situations while developing personal leadership and observational/analytic skills.

Students in this program will be able to:

  • Develop increased communication literacy and skill in public speaking, critical thinking, and persuasive discourse
  • Understand the theory and practice of organizational communication, public relations, advertising, marketing, and web design
  • Use audio, video and digital tools in a variety of projects
  • Analyze the impact of technology on communication
  • Apply ethical analysis to various communication situations and behaviors
  • Develop personal leadership skills and use appropriate communicative strategies for managing conflict
  • Utilize financial planning and accounting in professional settings

Next Steps