Communication majors can work in a large number of fields, giving them the flexibility to apply their degree and skills in various industries. The U.S. Bureau of Labor Statistics predicts that employment of communication occupations is projected to grow 4% from 2014 to 2024, which will result in about 27,400 new jobs. Chicago is a seeing a rise in demands for professional in communications degree, as the need for a trained workforce in advertising, marketing and public relations increases. 

Job TitleAvg. Salary 20171
Advertising and Promotions Managers  $100,810 
Administrative Services Managers $90,050
Copy Writers $61,240
Human Resources Specialists (B) $59,180
Marketing Manager (G) $131,180
Market Research Analysts (B) $62,560
Public Relations and Fundraising Managers $107,320
Public Relations Specialists (G) $58,020
Search Marketing Strategists (B) $86,510
Training and Development Managers $105,830

Source: U.S. Bureau of Labor Statistics, July 2017

(G): Green occupations will likely change as a result of the green economy. Green economy activities and technologies are increasing the demand for occupations, shaping the work and worker requirements needed for occupational performance, or generating new and emerging occupations.

(B): Bright Outlook occupations are expected to grow rapidly in the next several years, will have large numbers of job openings, or are new and emerging occupations


Job Descriptions

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Typical Job Function

  • Examine marketing materials to ensure compliance with policies or regulations. 
  • Develop promotional materials. 
  • Compile operational data. 
  • Conduct opinion surveys or needs assessments. 
  • Advise others on business or operational matters.

Administrative Services Managers

Plan, direct, or coordinate one or more administrative services of an organization, such as records and information management, mail distribution, facilities planning and maintenance, custodial operations, and other office support services.

 Typical Job Function

  • Prepare operational budgets. 
  • Direct administrative or support services. 
  • Monitor facilities or operational systems. 
  • Prepare operational progress or status reports. 
  • Hire personnel.

Copy Writers

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Typical Job Function

  • Write advertising or promotional material. 
  • Confer with clients to determine needs. 
  • Present work to clients for approval. 
  • Collaborate with others in marketing activities. 
  • Edit written materials.

Human Resources Specialists

Perform activities in the human resource area. Includes employment specialists who screen, recruit, interview, and place workers.

Typical Job Function

  • Maintain data in information systems or databases. 
  • Explain regulations, policies, or procedures. 
  • Administer personnel recruitment or hiring activities. 
  • Coordinate personnel recruitment activities. 
  • Evaluate personnel practices to ensure adherence to regulation.

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Typical Job Function

  • Develop marketing plans or strategies. 
  • Evaluate program effectiveness. 
  • Direct sales, marketing, or customer service activities. 
  • Analyze data to inform operational decisions or activities. 
  • Estimate cost or material requirements.

Market Research Analysts

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Typical Job Function

  • Prepare research reports. 
  • Gather organizational performance information. 
  • Analyze market conditions or trends. 
  • Analyze consumer trends. 
  • Establish business management methods.

Public Relations and Fundraising Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Typical Job Function

  • Establish interpersonal business relationships to facilitate work activities. 
  • Present information to the public. 
  • Develop marketing plans or strategies. 
  • Evaluate employee performance. 
  • Supervise employees.

Public Relations Specialists

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Typical Job Function

  • Provide educational information to the public. 
  • Write advertising or promotional material. 
  • Develop promotional strategies or plans. 
  • Coach others. 
  • Collaborate with others in marketing activities. 

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Typical Job Function

  • Analyze website or related online data to track trends or usage. 
  • Develop performance metrics or standards related to information technology. 
  • Design websites or web applications. 
  • Coordinate project activities with other personnel or departments. 
  • Implement advertising or marketing initiatives.

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

Typical Job Function

  • Prepare operational budgets. 
  • Evaluate training programs, instructors, or materials. 
  • Evaluate employee performance. 
  • Evaluate program effectiveness. 
  • Conduct opinion surveys or needs assessments.

Source: U.S. Bureau of Labor Statistics, July 2017

Communication Job Resources in Chicago

Built in Chicago - Local job board for Chicago tech start-ups - Jobs in Chicago and nationally - Professional jobs at Chicago companies

LinkedIn – Criminal Justice jobs in Chicago - Non-profit jobs in Chicago and Illinois

Career Resources at Loyola

Career Development Center

Classes and Workshops

Job/Internship Search

Resume/Job Search Guides

Mock Interviews

Are You Ready?

Loyola SCPS offers a BA in Applied Communication that can help you advance your career. For more information, see the request information, or attend an open house.