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General Guidelines

Official Pages

Official university Web pages are those developed for Loyola schools, divisions, departments, offices and organizations. Because these pages represent the university, they are expected to conform to basic standards for university identity, accuracy of information, writing and design. Personal pages are not considered official university pages.

Requirements for Official Pages


It is imperative that your site conform to basic principles of accessibility for Web content. When these principles are ignored, individuals with disabilities may not be able to access the content of your site, or do so only with great difficulty. By making content accessible to various devices, Web content will also be accessible to people in a variety of situations.

You must include the "alt" attribute in all  (image) tags so users accessing your Web page from a text-only browser or a screen-reading device will be able to navigate and understand the page. The World Wide Web Consortium (W3C) Core Techniques for Web Content Accessibility states: "When a text equivalent is presented to the user, it fulfills essentially the same function (to the extent possible) as the original content. For simple content, a text equivalent may need only describe the function or purpose of content". For a complete listing of recommendations, refer to W3C Web Content Accessibility Guidelines.

For more information about Web content accessibility, as required by the Americans with Disabilities Act and strongly promoted by Loyola's Web team, visit W3C's Web Accessibility Initiative.

Accuracy of Information

Individual Loyola school, department, etc., Web pages represent both you and the University. Information presented on these pages is held to the same standards of accountability as that presented in any other official university medium. Web content should be accurate and timely, and procedures for ensuring this should be established and strictly enforced by you and by your department. For more information, see the Content & Maintenance page of the Web Style Guide.


Keep in mind that as you replace out-of-date Web pages that provided key information, your department will need to determine whether that information should be retained for future reference (e.g., to demonstrate compliance or to demonstrate what requirements were in effect at a particular time).

Record retention can be achieved by:

  • Storing a printout of the Web page
  • Or, electronically and securely archiving the Web page under a readily identifiable file name and directory.

Examples of information that may need to be retained include notices required to comply with regulatory agencies (e.g., annual notices for FERPA, campus crime reporting, etc.); admission or matriculation requirements; course, major or graduation requirements; financial assistance information; employee, faculty or student handbooks; course catalogs; policies; etc.

You can create an archive subdirectory under your department's directory on Orion and copy the necessary files to that subdirectory; or you can simply save the files to a disk. If you use an archive folder on Orion, be sure that the permissions are set correctly so that it is not accessible to a wide audience or indexed by the Loyola site search.

Design Standards

Official Loyola Websites (schools, divisions, departments, offices and organizations) must use approved Loyola Web templates for page design. These templates offer a consistent design that strengthens Loyola's image, promotes greater usability through established navigation schemes, enhances content presentation and conforms to accessibility standards.

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