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Loyola University Chicago

University Marketing & Communication

Social Media Policy

The rise of the digital age has transformed the way we communicate, both as individuals and on behalf of a company or organization. Conversations are continuously shifting online in the form of intensely popular social media channels. Although traditional modes of communication (e-mail, newsletters, advertising, etc.) play a major role in an organization’s communication, social media channels are increasingly important outlets for sharing news and creating conversations, particularly with younger audiences. The purpose of this policy is to define and promote the use of social media aligned with all Loyola University Chicago policies and with the mission and values of the University.

Role of Primary Loyola University Chicago Social Media Accounts
The primary University social media accounts are managed by the office of University Marketing and Communication (UMC). These include, but are not limited to, Facebook, Twitter, Instagram, LinkedIn, Flickr, and YouTube. Other departments, divisions, schools, areas, and offices at the University also have official social media presences. In fact, the University has more than 500 social media accounts and that number is growing. 

University news, events, and interesting content are shared with Loyola community members through these primary Loyola University Chicago social media channels. Only University-wide information is shared via the primary social media channels. Content from other areas of the University is welcome and encouraged, but is posted at the discretion of UMC staff. The primary University accounts are also a crucial means of reaching the general community and public during times of crisis.

While UMC manages only the primary accounts, the division is available to offer strategic counsel, particularly as it relates to the reputation of the larger University.

Specific policies for faculty, staff, and student employees/interns who manage Loyola-sponsored social media accounts

The policies below apply to all official Loyola-sponsored social media accounts and those employees and students that manage the social media content, including those for departments, divisions, schools, areas, and offices at the University. 

Policy for the personal use of social media by University employees

All University faculty and staff members should be aware that social media presents unique considerations as it relates to representing the University. Employees must adhere to all University policies, including but not limited to ITS Policies and Guidelines and the Human Resources Code of Conduct. If you are part of Loyola’s Health Sciences Division, also please note the Loyola University Health Systems email, internet, and other social media service usage policy.

Note: In the event that any of the above policies are not being adhered to, please contact University Marketing and Communication at umcsocialmedia@luc.edu or 312-915-6158.

Loyola

University Marketing & Communication
820 N. Michigan Ave. · Lewis Towers 1400 · Chicago, IL 60611
Phone: 312.915-6459 · Fax: 312.915.6185

Notice of Non-discriminatory Policy