Loyola University Chicago

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Loyola University Chicago

University Marketing & Communication

Photography & Videography

Authentic, emotive visuals communicate faster than words. In conjunction, often are better hooks than headlines. When using visuals to cut through the clutter, don’t lose sight of what follows. It must make sense, communicate the brand, and deliver a positive message. Not only should the image grab attention, it should also reinforce the message. Single illustrations that dominate the page increase readership and aid comprehension. Multiple photos can work when carefully edited and intentionally displayed. Otherwise, undisciplined usage just adds clutter.

Best practices: Tips to avoid

Loyola

University Marketing & Communication
820 N. Michigan Ave. · Lewis Towers 1400 · Chicago, IL 60611
Phone: 312.915-6459 · Fax: 312.915.6185

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