Non-photographic treatments match Loyola’s established brand personality: bold, confident, insightful, and helpful. Illustrative artwork should be engaging and thought-provoking; supporting graphic elements should be clear and clean in feel and crisp in execution. To create unity across all media, recurring pieces—buttons in electronic media, the Play button in videos, enumerated listings in charts and graphics, etc.—should be identical or substantially the same.
Generally speaking, Loyola’s graphic identity is:
- Bolder rather than lighter
- Simpler rather than complex
- “Flatter” rather than dimensional
- Graphic rather than technical or overly stylized (limited use of PhotoShop shadows and gradients, for example)
- Reliant on Loyola’s color palette for recurring elements, leaving a more flexible, related palette for illustrative artwork.