|Seung-Chul Yoo, Ph.D|
|Title:||Assistant Professor Digital Advertising
|Office:||School of Communication, 206|
Seung (Seung-Chul) Yoo joins the School of Communication faculty in Fall 2012 as an Assistant Professor focusing on digital advertising. Dr. Yoo will be teaching Communication and Media, Media Planning and new courses in digital advertising.
Dr. Yoo is an expert on new media advertising and a consultant on digital media technologies and interactive advertising. In his many years as an advertising professional, he worked as a sales promotion media planner at Cheil Worldwide (In-House Agency of Samsung Group) and a senior account manager at W Brand Connection (WPP Communication Group.) Also, he has been working as an international correspondent for Cheil Worldwide since 2008.
Dr. Yoo's research explores marketing communication through new media technologies (e.g., 3D virtual reality, augmented reality, haptics, face recognition tools, and digital holograms) with a focus on persuasion design. He worked on advertising effectiveness measurement projects at several leading companies such as CJ Media and Samsung Electronics.
His more than one hundred marketing and new media columns have appeared in a variety of industry magazines and his academic articles were published in the Journal of Advertising Research and Cyberpsychology, Behavior, and Social Networking.
Dr. Yoo's recent digital media study about advertising in violent video games has been featured in many newspapers, magazines, and diverse online news outlets of several countries (e.g., U.S., U.K., France, Poland, Korea, Japan, and China.). He also wrote a book titled ‘Digital Signage for Integrated Marketing Communication (2011).’
He holds a Ph.D. and M.A. in Advertising from The University of Texas at Austin and a B.B.A. from Sungkyunkwan University.