Objectives of the MC program:
- Students will develop a foundation in producing non-fictional narrative communication in a compelling way for appropriate audiences.
- To develop technical skills to tell stories across digital media platforms in journalism, advertising and public relations or documentary production.
- To practice ethical professional communication in writing, producing and presenting personal, journalistic, or organizational stories to key stakeholders and publics.
- To understand the role of mediated public dialogue, civic engagement and advocacy in the creation of collective social, political and economic narratives.
- To untilize social media (not just Facebook and Twitter) to carry on a two-way conversation with audiences, coporations, non-profits, etc.
Curriculum: (36 Credit Hours)
The following courses are required for all graduate students in the program to complete their studies. Check out the Course Listings page for full descriptions of each course offered.
Starting Fall 2013
Year 1: Foundation (18 credit hours)
- COMM 400-Introduction to Digital Media
- COMM 405-Narrative Communication Techniques
- COMM 420-Digital Production: Story Telling
- COMM 415-Research Methods: Discovering & Investigating Stories
- COMM 425-Audiences and Distribution
Year 2: Applications (18 credit hours)
- COMM 410-The Law and Digital Media
- COMM 430-Capstone 1*
- COMM 450 Capstone 2*
*Required Capstone (6 hours)--these courses involve integration of new media tools and storytelling, culminating in a professional project that is conveyed to public audiances and widely distributed.
At least three of four elective courses must be in one of these specific program areas
- COMM 314 Public Relations Cases
- COMM 320 Public Service Communication
- COMM 321 Advertising Campaigns
- COMM 327 New Media Campaign
- MARK 465 Int'l Marketing
- MARK 468 Principles of Internet Marketing
- ISOM 347 System Analysis and Design
- ISOM 349 Project Management
- COMM 324 Film Genre
- COMM 326 Screenwriting
- COMM 339 Documentary Production
- COMM 359 Advanced Post-Production
- COMM 315 Advanced Reporting
- COMM 332 Investigative & Public Affairs Reporting
- COMM 335 City News Bureau
- COMM 340/PLSC 387 Politics and the Press
- COMM 342 Human Rights Reporting
- COMM 358 Newscasting/Producing
- COMM 368 Critical Ethnography
Check out the Course Listings page for full descriptions of each course offered.