Loyola University Chicago

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Loyola University Chicago

School of Communication

Faculty & Staff Directory

Lauren I. Labrecque

Title/s: Assistant Professor

Office #: Maguire 434

Phone: 312.915.6667

E-mail: llabrecque@LUC.edu

External Webpage: http://www.laurenlabrecque.com/

Degrees

Research Interests

Courses Taught

Awards

2012, Social Media Think:Lab Thought Leaders’ Summit, Invited Participant 


2011, Best Reviewer Award, Direct/Interactive Marketing Research Summit  


2010, Isenberg School of Management, UMass, Top Doctoral Student Researcher Award 


2010, AMS Doctoral Dissertation Proposal Competition Award Runner-up 


2009, SMA Doctoral Dissertation Proposal Competition Award Winner  


2009, AMA-Sheth Doctoral Consortium Fellow, Georgia State University 


2007, Eugene M. Isenberg Fellow, UMass Amherst (research in Marketing and Technology)

Publications

Refereed Articles

Labrecque, Lauren I., Vanessa M. Patrick, and George R.Milne, "The marketers’ prismatic palette: a review of color research and futuredirections," Psychology & Marketing, forthcoming.

Labrecque, Lauren I. and George R. Milne, "To be or not tobe different: Exploration of norms and benefits of color differentiation in themarketplace," Marketing Letters, forthcoming, DOI: 10.1007/s11002-012-9210-5.

Labrecque, Lauren I. and George R. Milne (2012), “Exciting Red and Competent Blue: The Importance of Color in Marketing,” Journal of the Academy of Marketing Science, 40 (5), 711-727.

Labrecque, Lauren I., George R. Milne, James W. Peltier, and Joseph E. Phelps (2012), “The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?.” Journal of Consumer Affairs, 46 (2), 345-356.

Shultz, Don E., Martin P. Block, and Lauren I. Labrecque (2012), “Consumer Retailer Preference and Facebook: Friends or Foes?,” International Journal of Integrated Marketing Communications June, 7-18.

Khare, Adwait, Lauren I. Labrecque, and Anthony K. Asare (2011), “The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings,” Journal of Retailing, 87 (1), 111-126.

Labrecque, Lauren I., Ereni C. Markos, and George R. Milne (2011), “Online Personal Branding: Processes, Challenges, and Implications,” Journal of Interactive Marketing, 25 (1), 37-50.
 
Labrecque, Lauren I., Anjala S. Krishen and Stephan Grzeskowiak (2011), “Exploring Social Motivations for Brand Loyalty: Conformity versus Escapism,” Journal of Brand Management, 18 (May), 457-472. 


Nagpal, Anish, Adwait Khare, Tilottama Chowdhury, Lauren I. Labrecque, and Ameet Pandit (2011), “The Impact of the Amount of Available Information on Decision Delay: The Role of Common Features,” Marketing Letters, 22 (4), 405-421. 


Labrecque, Lauren I., George R. Milne, Jimmy Peltier, Joseph E. Phelps, and David Thompson (2011), “Oops I did it Again: What Students Need to Know about Managing Information in a Social Media World,” Journal of Advertising Education, 15 (1).

Milne, George R., Lauren I. Labrecque, and Cory Cromer (2009), “Toward an Understanding of the Online Consumer’s Risky Behavior and Protection Practices,” Journal of Consumer Affairs, 43 (3) 452-476.

Brashear, Thomas G., Anthony K. Asare, Lauren Labrecque, and Paulo Cesar Motta (2008), “A Framework for Social Responsible Retailing (SRR) Business Practices,” Revista de Administração FACES Journal, 7 (2), 11-28.

Book chapters

Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne, “Authenticity in Online Communications: Examining Antecedents and Consequences,” in Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail, Angeline G. Close, ed. New York, NY: Routledge, Taylor and Francis Group. Publish date: 2012.

Markos, Ereni C., Lauren I. Labrecque, and George R. Milne, “Web 2.0 and Consumers’ Digital Footprint: Managing Privacy and Disclosures Choices in Social Media,” in Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-Tail, Angeline G. Close, ed. New York, NY: Routledge, Taylor and Francis Group. Publish date: 2012.

Presentation of Refereed Papers 

Biswas, Dipayan, Lauren Labrecque, Donald Lehmann (2012), "Love at First Sight or at First Smell? Order Effects of Olfactory and Visual Cues,” presented at the Association for Consumer Research North American Conference, October 4-7 in Vancouver, British Columbia.  


Biswas, Dipayan, Lauren Labrecque, Donald Lehmann (2012), "Order Effects of Sampling Sequential Products with Similar Versus Dissimilar Sensory Cues,” presented at the Association for Consumer Research North American Conference, October 4-7 in Vancouver, British Columbia.  


Rosenbaum, Mark, Lauren Labrecque, and Iona Moraru (2012), “Bringing Cultural Diversity to Service Marketing Courses: A SERVQUAL Exercise,” presented at the Academy of Marketing Science National Conference, May 15-20 in New Orleans, LA.    


Labrecque, Lauren (2012), “Fostering Social Media Relationships: The Role of Parasocial Interaction,” presented at the Academy of Marketing Science National Conference, May 15-20 in New Orleans, LA. 


Drenten, Jenna, Kristy McManus, and Lauren Labrecque (2012), “Gone but Not Forgotten: Exploring the Underlying Meaning and Motives in Gift-Giving to the Deceased,” presented at the Academy of Marketing Science National Conference, May 15-20 in New Orleans, LA.   


Biswas, Dipayan, Donald R. Lehmann, Lauren I. Labrecque, and Ereni Markos (2012), “Order Effects of Sampling Similar Versus Dissimilar Experiential Products,” presented at the American Marketing Association Winter Educators’ Conference, February 17-19 in St. Petersburg, FL. 


Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne (2011), “Authenticity in Online Communications: Examining Antecedents and Consequences,” presented at the Direct/Interactive Marketing Research Summit, Oct 1-3 in Boston, MA. 


Biswas, Dipayan, Lauren Labrecque, and Donald R. Lehmann (2011), “Seeing First or Smelling First? Order Effects of Sensory Cues on Product Evaluations,” presented at the American Marketing Association Summer Educators’ Conference, August 5-7 in San Francisco, CA. 


Zanjani, Shabnam H. A., Lauren I. Labrecque, and George R. Milne (2011), “Authenticity in Online Communications: Examining Antecedents and Consequences,” presented at the Academy of Marketing Science National Conference, May 24-27 in Coral Gables, FL. 


Biswas, Dipayan, Donald R. Lehmann, Lauren I. Labrecque, and Ereni Markos (2011), “Order Effects of Sampling Experiential Products: The Role of Product Similarity,” presented at the Academy of Marketing Science National Conference, May 24-27 in Coral Gables, FL. 


Biswas, Dipayan, Lauren Labrecque, and Donald R. Lehmann (2011), “The Impact of Sensory Order on the Expected Taste of Foods,” presented at the American Marketing Association Winter Educators’ Conference, February 18-20 in Austin, TX.

Labrecque, Lauren I., Ereni C. Markos, and George R. Milne (2010), “The Personal Branding and Privacy Tradeoff,” presented at the Direct/Interactive Marketing Research Summit, October 9-10 in San Francisco, CA.

Labrecque, Lauren I., Anjala S. Krishen, and Stephan Grzeskowiak (2010), “Social Motivations for Brand Loyalty,” presented at the Direct/Interactive Marketing Research Summit, October 9-10 in San Francisco, CA.

Labrecque, Lauren I. and George R. Milne (2010), “Exciting Red and Competent Blue: Liking Color to Brand Personality,” invited presentation and dissertation proposal competition runner-up, Academy of Marketing Science National Conference, May 26-29 in Portland, OR.

Labrecque, Lauren I. and George R. Milne (2010), “Exciting Red and Competent Blue: Liking Color to Brand Personality,” presented at the American Marketing Association Winter Educators’ Conference, February 18-22 in New Orleans, LA. 
 
Labrecque, Lauren I. (2009), “Competent Blue and Sophisticated Purple: Examining the Link between Color and Brand Personality,” invited presentation and dissertation competition winner, Society for Marketing Advances, November 4-7 in New Orleans, LA. 
 
Milne, George R., Lauren I. Labrecque, and Ereni C. Markos (2009), “Dialectical Tensions in Managing One’s Digital Footprint,” presented at the American Marketing Association Winter Educators’ Conference, February 20-23 in Tampa, FL.  


Markos, Ereni and Lauren I. Labrecque (2008), “Blurring the Boundaries between Real and Virtual: Consumption Experiences and the Self Concept in the Virtual World,” presented at the Association for Consumer Research North American Conference, October 22-26 in San Francisco, CA. (working paper submission). 


Labrecque, Lauren I., Adwait Khare, Anthony K. Asare, and Henry Greene (2008), “Word of Mouse Versus Professional Movie Critics: Which has a Greater Impact on Movie Success?” presented at the American Marketing Association Summer Educators’ Conference, August 8-11 in San Diego, CA.  


Labrecque, Lauren I., Stephan Grzeskowiak, and Anjala S. Krishen (2008), “Social Motivations for Brand Loyalty: The Role of Conformity and Escapism,” presented at the American Marketing Association Summer Educators’ Conference, August 8-11 in San Diego, CA. 


Diamond, William D. and Lauren I. Labrecque (2008), “Effects of Common Front-of-Package Icons on Nutrition Facts Panel Viewing Time and Product Perception,” presented at the Marketing and Public Policy Conference, May 31- June 1 in Philadelphia, PA.  


Milne, George R., Lauren I. Labrecque, and Cory Cromer (2008), “Toward an Understanding of the Online Consumer’s Risky Behavior and Privacy” presented at the Marketing and Public Policy Conference, May 31- June 1 in Philadelphia, PA. (working paper submission). 


Labrecque, Lauren and Ereni Markos (2008), “Experiences in the Virtual World: How Consumption, Flow, Telepresence and Marketing Play Out in Second Life,” presented at the Advertising and Consumer Psychology Conference, May 1-2 in Philadelphia, PA. 


Labrecque, Lauren and William D. Diamond (2008), "Did You Pay Attention to the Ad? Predicting Implicit and Explicit Memory from Ad Viewing Time,” presented at the Society for Consumer Psychology Conference, February 21- 23 in New Orleans, LA.

Brashear, Thomas, Anthony K. Asare, and Lauren Labrecque (2007), "Social Responsible Retailing (SRR): A Framework of Business Practices,” presented at the Society for Marketing Advances Conference, November 7-10 in San Antonio, TX.

Invited conference roundtable discussions

“Bringing Business World Experiences to the Classroom” Roundtable discussion at the Direct/Interactive Marketing Research Summit, October 1-3, 2011 in Boston, MA. 

“Implementing a Direct/Interactive (D/I) Undergraduate Curriculum,” Roundtable discussion at the Direct/Interactive Marketing Research Summit, October 9-10, 2010 in San Francisco, CA

Loyola

School of Communication · 820 N. Michigan Ave
Water Tower Campus · Chicago, IL 60611
Phone: 312.915.6548 · Fax: 312.915.6955
E-mail: LoyolaSOC@luc.edu

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