Radio: Yesterday, Today and Tomorrow
By Lindsay Blauvelt, SOC Website Reporter
Did video kill the radio star? WLUW’s Radio Reunion and a panel on the future of radio Saturday night proved the radio stars are alive and well and there is still room for the next big name on the airwaves.
Torey Malatia, CEO of Chicago Public Media and manager of WBEZ, Kris Kridel, award-winning journalist for WBBM and Danielle Gunn, WLUW’s station manager spoke to radio alumni, students and members of the community about their expectations about what lies ahead in the changing media landscape.
“Everybody has not only a radio, but radios, plural.” Malatia said. “Yet we see a tremendous fear, not unwarranted, that somehow we may have missed the moment for radio success.”
Malatia pointed to massive media companies like Cumulus and an increase in the use of programs like Pandora or Spotify to be the reason for all the worry. However, the enthusiasm and rich history of radio at Saturday night’s event showed that though they may be warranted, perhaps the fears of broadcasters are misplaced.
While bigger media companies make it tough for independent stations to remain competitive, the panelists agreed that no matter what, they remain relevant.
“As long as radio stays local and portable and personal, radio is not going anywhere,” Gunn said.
Personality is what seems to be missing among the radio replacements simply because sites like Pandora use algorithms or “robots” to select music. There’s no banter or sage music advice on the John Mayer Pandora station. There’s no lively, familiar voice and that, Gunn said, makes radio irreplaceable.
“The reason for that is radio unlike any other media is more than just entertainment or information; it’s company,” Gunn said. “You want to be able to turn on the radio and just trust that other guy that’s at the booth to pick out some good music and show you some new things.”
Kridel said that spoken radio broadcasting is another extremely important factor that just can’t be exchanged for a podcast or an iPhone app.
“You can get in your car and make your own radio station with the music that you want with Pandora. There are apps that you can download for traffic and weather information but if there’s a big breaking story, you need us,” Kridel said. “We’re always there and people know that we’re there.“
Though the panelists were optimistic about the future of radio, they agreed that changes needed to be made in order to keep up with new technologies and programs that have the potential to make traditional radio a thing of the past.
“The question becomes, can programming change and rekindle interest in what is still a push technology of getting information out to mass audiences in a world where the excitement has been largely about user-controlled technologies,” Malatia said.
Malatia, Gunn and Kridel all agreed that using social media to promote radio programming is a key component to staying in the game. However Malatia stated that radio needs a better system to make sure that the programming that is provided on the airwaves is really what people want to hear.
“We don’t have a way of knowing what people’s attitude is toward the work that we all do,” Malatia said. “That is, I think, very difficult when it comes to programming in such a way as to build a bigger audience because it’s not a matter of not driving people away; it’s about doing things that actually attract surprise and delight.”
Dr. Sam Danna, who played an instrumental role in forming Loyola’s first station, WLUC in 1978, said that WLUW’s new home at the Water Tower Campus gives current students an edge.
“It’s a fantastic operation compared with what we had to work with in the past,” Danna said. “They’re doing great work.”
While the station has had several names since it’s inception, John Kosiba, class of ’84 said that the station has maintained it’s core function; teaching, experience and fun.
“You couldn’t miss a beat and we had so much fun together,” Kosiba said. “It was a great way to do it because so many people came out of that program and they were ready to get a job in television or radio.”
Kosiba didn’t pursue broadcast journalism himself but John Canellis, a WLUW alumnus and well-known Fox News sports anchor did. So did Joe Starkey, longtime sportscaster for the San Francisco 49ers and several other professional teams.
Even though Kosiba ended up straying from broadcast, he said that his
experience with the station had a lasting impact.
“Even if you don’t go into radio it really prepares you to go into the real world,” Kosiba said. “To this day, I can speak to any person about any topic and that was because of the professors and the Communication department as well as the radio station.”
Fellow member of the class of ’84, Rob “Swarz” Swarczewski said that Loyola’s radio programming was dominant during it’s early days.
“Loyola’s station at the time, it was influential,” Swarczewski said. “Our station manager at the time would walk the beaches of Chicago to see what people were listening to and he’d call back to us and say five out of six, people were listening to us.”
Danna said that the modern atmosphere in radio makes the challenge for current students and faculty far greater than during his time with the station.
“The station will have to keep up with the times and the changes and to be honest with you, I’m glad I’m not the one running it anymore,” Danna said. “At the time we were competing with college radio stations and now you’re competing with the world.”
But according to the current station manager, Gunn, that’s not to say that Loyola students aren’t up to the challenge.
“I’m very privileged. I get to work with young people who are optimistic and excited about radio and every day we’re coming up with new ideas to reach our audiences,” Gunn said. “It just takes a little bit of adapting but I think radio will always be there.”
More Featured Stories
Ignatian HeritageRethink what your responsibility is to the truth. That was the message Fr. Jon Sobrino, S.J., wanted to pass on Thursday night to an auditorium packed with Loyola students, faculty, staff, and others in the Chicago community.
QuinlanTwo Quinlan teams, composed mostly of undergraduate students, took home two out of three awards at one of the nation's largest data analytics and technology conferences. “Our teams presented flawlessly,” said Professor Nenad Jukić, who served as the coach.
HistoryThe History Department of Loyola University Chicago commemorates the 25th anniversary of the Jesuit martyrs of El Salvador through the launch of the public history project, “The Ellacuría Tapes: A Martyr at Loyola.”
PodcastHear newly installed Archbishop Blase Cupich discuss his first week in Chicago on Relevant Radio, hosted by Fr. Greg Sakowicz of St. Mary Parish in Evanston and Wayne Magdziarz, Vice President and Chief of Staff for the President's Office at Loyola.
AthleticsSteve Watson was named the new athletics director at Loyola on November 12. Watson, a former Division 1 student-athlete who played professional basketball overseas, comes to Loyola from St. Bonaventure University. “(Loyola) is a great school, in a great city, with great people,” Watson said.
Student spotlightLoyola senior David Lewis is a busy man. He’s a member of numerous student groups and is also pursuing a double major, along with two minors. On November 1, Lewis added one more item to his growing resume: Loyola’s 2014 Lincoln Academy of Illinois Student Laureate.
In the newsDean Darrell Wheeler, PhD, of the School of Social Work was recently named one of the 30 most influential social workers alive today. Selection was based on merit, scholastic study, and political activism.
In the newsQuinlan hosted a special event this fall on campus, bringing together leaders from the governmental, nonprofit, and corporate sectors to come up with solutions to food deserts in Chicago
Staff spotlightAnita Lumpkin, who served for 10 years in the Army Reserves before getting her master’s degree in higher education administration, brings a unique background to her post as coordinator of Loyola’s new office of Military Veteran Student Services.
ResearchLoyola psychology professor Grayson Holmbeck has been studying children with spina bifida for more than 20 years. In that time, he says: “We’ve learned a lot about what their problems and issues are, what we can do to help them, and more importantly, what they’re capable of.”
Adult LearnersStarting in 2015, Loyola will offer several FASTRACK degree programs for adult learners at its Cuneo Mansion & Gardens in Vernon Hills. Courses will be on alternating Saturdays with an online component—perfect for anyone looking to balance work, life, and school.
Professor profileQuinlan Professor Nenad Jukić was named Loyola’s Faculty Member of the Year on September 14 as part of the University’s Faculty Convocation. This latest award caps off a string of impressive accolades for Jukić, who also was named Quinlan’s Outstanding Undergraduate Teacher of the Year.
Helping othersFour Loyola graduate students were recently selected for the prestigious Albert Schweitzer Fellowship program and will spend the next year working on healthcare-related projects to help underserved communities in Chicago.
AcademicsLoyola is one of just 283 universities to have a Phi Beta Kappa chapter, a claim that only about 10 percent of the nation’s colleges can make.
SustainabilityLoyola is ranked No. 4 on the Sierra Club’s 2014 list of the greenest colleges in America. The annual rankings are designed to spotlight universities that are deeply committed to environmental responsibility.
In the newsLoyola’s Information Commons joins an elite group of peers on Business Insider’s list of the “coolest” college libraries in the country.
ExploreThe Institute of Environmental Sustainability combines academics and research with agriculture and community living—all in one facility.
Damen CenterThe Damen Center was designed from top to bottom with students in mind, making it the center of social life on Loyola’s Lake Shore Campus.