Faculty & Staff Directory
Title/s: Professional in Residence--Advertising
Office #: Lewis Towers 906
E-mail: fwirth AT luc DOT edu
Frank Wirth, Advertising Professional in Residence, joined the School of Communication in 2007.
Wirth was a senior partner in a national consulting group, b2b Solutions, which specializes in the retail, convenience/retail, consumer packaged goods, pharmaceuticals, automotive and petroleum industries. His areas of expertise include client marketing, advertising and promotion management and merchandising. Before joining b2b Solutions, Wirth was Chief Marketing Officer at investment management firm Roundtree Capital Corp., Santa Barbara, Calif., and a general manager at Amoco Oil Corp., Chicago.
He has also worked with and appeared before state and federal agencies (BATF) in regards to the sale and promotion of select tobacco and alcoholic beverage products. In addition, he has worked with groups such as MADD (Mothers Against Drunk Drivers) to help set standards and develop retail restrictions to insure that alcoholic beverages are sold in accordance with the law.
MSJ in Advertising and Marketing Management from Northwestern University, Evanston, Ill.
BA in marketing from DePaul University, Chicago, Ill.
Principals in Advertising, Advanced Advertising Applications and Media Campaigns