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Loyola University Chicago

School of Communication

Faculty & Staff Directory

David Kamerer, Ph.D.

Title/s: Assistant Professor, Public Relations and New Media

Specialty Area: Digital public relations and advertising, analytics

Office #: Lewis Towers 909

Phone: 312.915.8536

E-mail: dkamerer@luc.edu

CV Link: KamererD CV2012.pdf

External Webpage: http://davidkamerer.com


David Kamerer serves as Assistant Professor in Public Relations and Digital Media. He teachers courses in public relations, new media, public service communication and research methods.

Kamerer’s professional career includes 10 years in public service and health communication, including serving as director of communication for Envision, a non-profit agency which offers resources to people who are blind or have low vision; digital consultant to Via Christi Health; and public relations consultant to numerous not-for-profit organizations and small businesses.

He has taught previously at Wichita State, Kansas State and Trinity University.


Ph.D., Indiana University, Bloomington, Ind.

M.A., Kansas State University, Manhattan, Kan.

B.A.., Honors, The University of Iowa, Iowa City, Iowa.

Program Areas

Public relations, new media, research methods, public service communication, public relations writing.

Research Interests

Commercialization and corruption of digital and social media; measurement of campaigns, media literacy, social impact of new communication technologies.

Professional & Community Affiliations

Accredited in Public Relations (APR) by the Universal Accreditation Board, 2007, 2010.

Google Analytics Individual Qualification, certificate 01261011, valid until February 3, 2014.

CITI (Collaborative Institutional Training Initiative) for conducting research with human subjects.

Member, Public Relations Society of America (PRSA), Association for Education in Journalism and Mass Communication (AEJMC), Digital Analytics Association.

Courses Taught

Public Relations, New Media Campaigns, Public Service Communication, Research Methods in Advertising and Public Relations, and Observing/Measuring Communication Behavior


Professional of the year, PRSA-Kansas Chapter, 2008

First, audiovisuals, National Federation of Press Women (2007)

First, personal columns, National Federation of Press Women (2006, 2005)

More than 40 state-level awards for work in advertising, public relations and corporate communication.

Selected Publications

Selected recent activity

“Estimating online audiences: Understanding the limitations of competitive intelligence services,” First Monday, Volume 18, Number 5 - 6 May 2013

“Media Literacy,” Communication Research Trends, Vol. 32 (2013), No. 1, pp. 4-18.

 “Disclosing material connections online: legal and ethical issues.” Chapter in Digital Ethics: research & practice, edited by Don Heider and Adrienne L. Massanari (2012). New York: Peter Lang Publishing.

Book chapters:

“Microchannels and CMC: Short Paths to Developing, Maintaining, and Dissolving Relationships,” by Deborah Ballard-Reisch, Bobby Rozzell, Lou Heldman and David Kamerer. Chapter in Wright, K. B., & Webb, L. M. (Eds.) (2010). Computer-mediated communication in personal relationships. New York: Peter Lang Publishing.

Felkins, Patricia K. and McPhilimy, Cheryl. Telling Your Story: A Brief Guide to Public Relations Tools, 3rd edition (2010). (chapter on digital public relations tactics).

Teletext and Videodisc. Chapter entries in Encyclopedia of Television, Third Edition, Horace Newcomb, editor, 2004.

Competitive papers and presentations:

“Plug away: disclosure of material connections in social media channels,” presented to Second Annual Digital Ethics Symposium, Loyola University Chicago, October 29, 2012.

“Corruption of online channels of communication: what you need to know, why you should care,” presented to International Conference, Public Relations Society of America, San Francisco, October, 2012.

“Teaching web analytics as a public relations skill,” presented to Public Relations Society of America Educator’s Academy, San Francisco, October 2012.

“Public relations at the micro level: connecting with customers on Twitter” with Pamela Morris. Presented to Public Relations Society of America Educator’s Academy, Orlando, Florida, October 15, 2011.

“Media relations in the digital age,” presented to Public Relations Society of America Educator’s Academy, October, 2011.

“Using analytics to drive public relations program success”, presented to International Conference, Public Relations Society of America, October, 2011.

“Symmetrical Communication, Social Media, and the Enterprise: An Exploratory Study,” David Kamerer, Pamela Morris and Lou Heldman, Presented at Vatican Conference on Communication, Marquette University, July 19-21, 2010.


Book review, Mediactive, by Gillmor, Dan, published in Journalism and Mass Communication Educator, summer, 2011.

“Building Personal Brands Through Social Media” – essay written for AEJMC.

Book review, “Ubiquitous Learning,” by Cope, Bill and Mary Kalantzis (eds.) (2009). Urbana: University of Illinois Press. pp. 279., published in Journalism Educator and online:


School of Communication · 820 N. Michigan Ave
Water Tower Campus · Chicago, IL 60611
Phone: 312.915.6548 · Fax: 312.915.6955
E-mail: LoyolaSOC@luc.edu

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