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Loyola University Chicago

School of Communication

Faculty & Staff Directory

David Kamerer, Ph.D.

Title/s: Associate Professor, Public Relations and New Media

Specialty Area: Digital public relations and advertising, analytics

Office #: Lewis Towers 909

Phone: 312.915.8536

E-mail: dkamerer@luc.edu

CV Link: DKamererCV2015

External Webpage: http://davidkamerer.com

About

David Kamerer serves as Associate Professor in Public Relations and Digital Media. He teachers courses in public relations, new media, public service communication and research methods.

Kamerer’s professional career includes 10 years in public service and health communication, including serving as director of communication for Envision, a non-profit agency which offers resources to people who are blind or have low vision; digital consultant to Via Christi Health; and public relations consultant to numerous not-for-profit organizations and small businesses.

He has taught previously at Wichita State, Kansas State and Trinity University.

Degrees

Ph.D., Indiana University, Bloomington, Ind.

M.A., Kansas State University, Manhattan, Kan.

B.A.., Honors, The University of Iowa, Iowa City, Iowa.

Program Areas

Public relations, new media, research methods, public service communication, public relations writing.

Research Interests

Commercialization and corruption of digital and social media; measurement of campaigns, media literacy, social impact of new communication technologies.

Professional & Community Affiliations

Accredited in Public Relations (APR) by the Universal Accreditation Board.

Google Analytics Individual Qualification.

CITI (Collaborative Institutional Training Initiative) for conducting research with human subjects.

Member, Public Relations Society of America (PRSA), Association for Education in Journalism and Mass Communication (AEJMC), Digital Analytics Association.

Courses Taught

Public Relations, New Media Campaigns, Public Service Communication, Research Methods in Advertising and Public Relations, Audience and Distribution and Observing/Measuring Communication Behavior

Awards

Professional of the year, PRSA-Kansas Chapter, 2008

First, audiovisuals, National Federation of Press Women (2007)

First, personal columns, National Federation of Press Women (2006, 2005)

More than 40 state-level awards for work in advertising, public relations and corporate communication.

Selected Publications

Selected recent activity

Refereed:

“Plug away: Disclosure of material connections in style blogs,” Journal of Digital & Social Media Marketing, Vol 2, Number 4, 2015.

“Understanding the Yelp review filter: an exploratory study,” First Monday, Volume 19, Number 9 – 1 September 2014 http://firstmonday.org/ojs/index.php/fm/article/view/5436/4111

“Estimating online audiences: Understanding the limitations of competitive intelligence services,” First Monday, Volume 18, Number 5 - 6 May 2013
http://firstmonday.org/ojs/index.php/fm/article/view/3986/3674
doi:10.5210/fm.v18i5.

“Media Literacy,” Communication Research Trends, Vol. 32 (2013), No. 1, pp. 4-18.

“Disclosing material connections online: legal and ethical issues.” Chapter in Digital Ethics: research & practice, edited by Don Heider and Adrienne L. Massanari (2012). New York: Peter Lang Publishing.

“Estimating online audiences: Understanding the limitations of competitive intelligence services,” First Monday, Volume 18, Number 5 - 6 May 2013
http://firstmonday.org/ojs/index.php/fm/article/view/3986/3674
doi:10.5210/fm.v18i5.

“Media Literacy,” Communication Research Trends, Vol. 32 (2013), No. 1, pp. 4-18.

 “Disclosing material connections online: legal and ethical issues.” Chapter in Digital Ethics: research & practice, edited by Don Heider and Adrienne L. Massanari (2012). New York: Peter Lang Publishing.

Loyola

School of Communication · 820 N. Michigan Ave
Water Tower Campus · Chicago, IL 60611
Phone: 312.915.6548 · Fax: 312.915.6955
E-mail: LoyolaSOC@luc.edu

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