|Title:||Professional in Residence, Program Director Advertising/Public Relations and
|Office #:||School of Communication 216|
Herb Ritchell joined the Loyola faculty in 2005 brings 25 years of professional experience in senior positions in advertising, marketing and public relations on both the agency and corporate side. Ritchell is director of the Advertising and Public Relations program and oversees Ad/PR internships. He teaches advertising and public relations courses. Starting his career as a copywriter for Marsteller advertising agency, Ritchell became vice president and management supervisor. He also was a vice president with Ogilvy & Mather, vice president of consumer communications at First Chicago (now Chase) and later head of marketing communications for International Trucks. In 1998 he joined Edelman Public Relations as a vice president.
Ritchell has a MBA in marketing and management from the Northwestern University Kellogg Graduate School of Management, and BS in advertising from the University of Illinois, College of Communications. He previously taught at DePaul University.
He has been a speaker and delegate at the Public Relations Society of Amercia’s international conference as well as a judge for the American Marketing Association’s EFFIE Awards and other advertising, public relations and web award competitions. He is currently on the Chicago PRSA board of directors and is a member of Chicago Advertising Federation and Chicago Association of Direct Marketers. He is also a Trustee for the Village of Winnetka and has his own consulting practice.