Advertising/Public Relations Major starting Fall 2010

Advertising & Public Relations is an interdisciplinary major, offering courses from several departments and schools.

Abbreviations used below:

• COMM = Communication
• FNAR = Fine Arts
• ISOM = Information Systems and Operations Management
• MARK = MarketingTotal

Total Credits 46 credits

School of Communication Core (10 credits)

• COMM 100. SOC Seminar
• COMM 175. Intro to Communication
• COMM 200. Communication & New Media
• COMM 215. Ethics and Communication 

Required Advertising/PR Foundation Courses
(9 credits) 

• COMM 210. Public Relations
• COMM 211. Principles Advertising
• MARK 201. Fundmentals of Marketing

Research Methods (3 credits)

• COMM 363.  Ad/PR Research Methods
• COMM 365. Naturalistic Methods of Communication Research
• COMM 366. Observing and Measuring Communication Behavior  
• STAT 103.  Fundamentals of Statistics
• ISOM 241.  Business Statistics 

Required Specialized Focus (9 credits) Choose one

Advertising Focus

• COMM 316. Advertising Creative Copywriting (WI)
• COMM 317. Media Planning
• COMM 321. Advertising Campaigns

Public Relations Focus

• COMM 314. Public Relations Cases
• COMM 318. Writing for Public Relations (WI)
• COMM 313, Corporate & Organizational Communication OR COMM 320 Public Service Communication (Civic Engagement Core Credit)

Integrated Focus

• One course from the Advertising Focus
• One course from the Public Relations Focus
• One course from either the Advertising or the Public Relations Focus (At least one of these three courses must be Writing Intensive WI)

Required Capstone Inegration Course (3 credits)

• COMM 386  Capstone in AD/PR

Required Internship (3 credits)

• COMM 391. Internship in AD/PR 

Electives (9 credits)

(Choose three courses. Two of your three elective courses must be COMM courses.)

Advertising/Public Relations Electives

Includes courses listed below and courses above not taken to meet a specialized focus requirement 

• COMM 103   Business and Professional Speaking
• COMM 205  Reporting & Writing Across Platforms
• COMM 206  Writing for the Web
• COMM 212  International Advertising (Rome Center)
• COMM 213  History of Advertising
• COMM 278  International Public Relations (Rome Center)
• COMM 282  Media Law
• COMM 296  Themes in Advertising/PR
• COMM 296  Themes in Advertising/PR
  
• COMM 312 Special Events Planning
• COMM 319  Communication Consulting
• COMM 327  New Media Campaigns
• COMM 370  Special Topics in AD/PR (Topic must be approved for elective credit.)
  

 Interdisciplinary Electives

• MARK 310  Consumer Behavior
• MARK 311  Market & Consumer Surveys
• MARK 363  International Marketing
• MARK 380  Direct Marketing and the Internet
• FNAR 132  Visual Communication I
• FNAR 233  Computer Graphics I
• FNAR 383  Introduction to Web Design