Loyola University Chicago

School of Communication

Advertising & Public Relations (Before 2010)

The B.A. in Advertising and Public Relations degree requires 42 credit hours including three general communication courses, a research course and five foundation courses, which provide a comprehensive introduction to the integrated components of the major. A variety of electives allow students to gain knowledge and competencies in specialized areas. Appropriate special topics courses may also be included as electives.

Abbreviations used below:

  • COMM = Communication
  • FNAR = Fine Arts
  • ISOM = Information Systems and Operations Management
  • MARK = Marketing

General Communication Courses (9 credit hours)

  • COMM 150. Communication Processes
  • COMM 160. Communication Practices
  • COMM 215. Ethics and Communication

Foundation Courses (15 credit hours)

  • COMM 210. Public Relations
  • COMM 211. Principles in Advertising
  • COMM 277. Organizational Communication
  • COMM 320. Public Service Communication
  • MARK 201. Fundamentals of Marketing

Research Courses (3 credit hours)

(one course required)

  • COMM 365. Naturalistic Methods of Communication Research
  • COMM 366. Observing & Measuring Comm Behavior
  • ISOM 241. Business Statistics
  • STAT 103. Fundamentals of Statistics
  • MARK 311. Market and Consumer Surveys (prerequisite: ISOM 241)

Internship (3 credit hours)

  • COMM 396. Communication Internship (required)

Capstone Course (3 credit hours)

  • COMM 386--(Starting Fall 2009. Senior Seminar: Advertising & Public Relations (required)
    Previous semesters the Capstone was CMUN 398 Directed Study

Elective Courses (9 credit hours)

Choose three courses with approval of your communication advisor:

  • COMM 103. Business and Professional Speaking
  • COMM 135. Introduction to Video Production
  • COMM 205. Reporting and Writing Across Platforms 
  • COMM 206. Writing for the Web
  • COMM 227. Social Justice communication
  • COMM 231. Communication and Conflict Mgmt. 
  • COMM 257. Radio/TV Writing
  • COMM 263. Layout and Editing
  • COMM 268. Persuasion
  • COMM 272. Intercultural Communication
  • CMUN 297. Themes in Advertising/Public Relations
  • COMM 307. Communication & Social Change (topics)
  • COMM 312. Special Events Management
  • COMM 314. Public Relations Cases
  • COMM 316. Advertising Creative Copywriting
  • COMM 317. Media Planning
  • COMM 318. Writing for Public Relations
  • COMM 321. Advertising Campaigns
  • CMUN 367. Communication Consulting
  • COMM 370 Special Topics in Advertising and Public Relations
  • COMM 382. Media Law 
  • MARK 310. Consumer Behavior
  • MARK 363. International Marketing
  • MARK 373. Advertising Management
  • MARK 380. Direct Marketing and the Internet
  • FNAR 132: Visual Communication I
  • FNAR 233. Computer Graphics I
  • FNAR 383. Introduction to Web Design

In addition to fulfilling major requirements to earn an undergraduate degree, students are required to complete Loyola's Core Curriculum, which teaches them important skills and values. Students also develop their own interests by taking general electives.