Study Abroad
Through SBA's study abroad courses, students explore different cultures, form new relationships and hone their international commerce knowledge and skills. These intensive two-week summer courses, offered in international settings, earn full academic credit. Classes are taught by Loyola's top professors and are offered in a variety of disciplines. 
Summer 2010 Study Abroad
MARK 399: Marketing of Consumer Appearance in the Global Space
Instructor: Prof. Stacy Neier, MBA
Location: John Felice Rome Center, Rome, Italy
Dates: May 15 - 29, 2010 (Must Depart Chicago by evening of May 15)
Course Description:
MARK 399, titled " Marketing of Consumer Appearance in the Global Space", allows undergraduate Marketing majors/minor to investigate the clothing and textile industry, its significance to the global economy, and in particular, consumers in key markets. Italy is chief amongst international markets, so studying the industry at the Rome Center is a quintessential environment to capture authentic marketing influences that drive global growth. Analyzing this single industry through relevant marketing mechanisms shares an interdisciplinary look at the global consumers who drive the "fashion" market in space, that is, locally (Rome), regionally (Western Europe), and internationally (amongst global apparel enterprises). History, arts and aesthetics, consumer segmentation, new product development/supply chain, ideology, politics, communication, and globalization are all topics for analysis. Class discussion and writing will hinge upon field observations and cultural excursions.
Cultural Activities/Excursions:
In Rome and surrounding cities including the Vatican City, Museum of Ara Pacis, Borghese Gallery & Museum, key designer studio/headquarters, textile mills, and possible culmination at Spring/Summer Milan Fashion Week (dependent upon scheduling).
Student Activities/Excursions: $1,500 (includes double-occupancy housing, welcome/farewell dinners, and several cultural excursions).
Additonal Costs: Airfare, meals, spending money, and travel.events not designated on the itinerary.
Deadline to apply: February 15, 2010 (including $100 deposit).
Application: PDF *
*Students also need to submit 1) Dean/Advisor Recommendation Form and 2) Judical Affairs Recommendation Form with the application.
Note: Students are only permited to take one XXXX399 course per major/minor. Students who took MARK 399 in the summer of 2009 are not permitted to take this course.
For additional course information, please contact Prof. Stacy Neier - sneier@luc.edu or 312.915.6581
For questions regarding payment or how to sign up, please contact the Graduate School of Business at gsb@luc.edu or 312.915.6124.
For more information about The Beijing Center for Chinese Studies, The John Felice Rome Center, or any of Loyola's other study abroad opportunities, visit Office of International Programs.
