Loyola University Chicago

- Navigation -

Loyola University Chicago

Quinlan School of Business

Curriculum

MBA - Marketing Concentration

Prerequisite Courses: 3-7

Qualifying students may waive up to four of the core courses. Courses are prerequisites for most upper-level courses.

• ACCT 400 Financial Accounting for Decision Making
• ECON 420 Managerial Economics
• FINC 450 Financial Management
• OPMG 480 Operations Management
• ISOM 491 Managerial Statistics
• MARK 460 Marketing Management
• HRER 417 Managing and Motivating in the Workplace
Core Courses: 7
Ethics: 1

The following course is required.

• MGMT 441 Business Ethics
Global Perspective: 1

Choose one of the following nine courses to fulfill the requirement.

• ACCT 401 International Financial Reporting and Analysis
• ECON 424 International Economics
• FINC 455 International Finance
• HRER 422 Global Human Resource Management
• HRER 502 Global Employment Relations
• MARK 465 International Marketing
• MGMT 443 Global Environmental Ethics
• MGMT 446 International Business Ethics
• OPMG 486 Global Supply Chain Management
Advanced Leadership Core: 5

Choose five from the following eight disciplines; no more than one class per discipline.

• Accounting
• Economics
• Finance
• Human Resources and Employment Relations

• Information Systems Management

• Management (including Sport Management)
• Marketing
• Operations Management
Elective Courses: 3

Choose three of the following 20 courses in order to obtain a Marketing Concentration.

• MARK 461 Research Methods in Marketing
• MARK 462 Business-to-Business Marketing
• MARK 463 Sales Force Mangement and Advertising
• MARK 464 Integrated Marketing Communication
• MARK 465 International Marketing
• MARK 466 Strategic Marketing in Europe
• MARK 467 Consumer Behavior
• MARK 468 Principles of Internet Marketing
• MARK 469 Independent Study in Marketing Management
• MARK 475 Cross-Cultural Dimensions of International Management and Marketing
• MARK 560/SPRT 531 Sports Sponsorship
• MARK 561 Comparative Consumer Behavior
• MARK 562 Database Marketing Strategy
• MARK 563 Sales Promotion Strategy
• MARK 564 Brand Equity and Marketing Strategy
• MARK 565 Integrated Public Relations
• MARK 566 Integrated Media Planning
• MARK 567 Consumer Relationship Management
• MARK 568 Internet Marketing Strategy
• MARK 664 Integrated Marketing Communications
Concluding Integrative Experience: 1

The following course is required.

• MGMT 430 Strategy and Leadership in Organizations

Loyola

Quinlan School of Business · Graduate Programs Office
1 E Pearson St, Maguire Hall 204 · Chicago, IL 60611
Phone: 312.915.6124 · quinlangrad@luc.edu

Notice of Non-discriminatory Policy