Loyola University Chicago

Quinlan School of Business

Master of Science in Integrated Marketing Communications (MSIMC)

MSIMC photo

Overview

Our Integrated Marketing Communications program combines contemporary marketing theories with hands-on problem solving to give you a broad understanding of the methods that companies use to develop, communicate, and promote their products and services to customers in the marketplace.

Classes include case studies and examples involving local companies — many of whom serve as clients — and a variety of class projects that give students experience in developing marketing communications strategies and campaigns.

Many of the students in the MSIMC degree program have undergraduate degrees in journalism, communication, advertising, or marketing, and are looking for additional credentials for a successful career in marketing communications. The program also attracts working professionals who are looking to advance their careers or make a career change.

Career Outcomes

In the last three years, our graduates have been hired by Follette, TransUnion, Yahoo!, Discover, Kraft, Olympic Resources, and more.

Program benefits

  • Specifically designed for students planning to specialize in marketing-related careers.
  • Focused on the practical skills students need to succeed in the business world.
  • A well-rounded, cutting-edge education that prepares you for swift career advancement.
  • Elective graduate business courses offered through Loyola’s nationally ranked Quinlan School of Business graduate programs.

Explore the Program

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